the spider and the window
一只恋爱中的小蜘蛛会是什么样子的？
三星 Galaxy S22 Ultra作为一款影像旗舰机，适逢情人节产品发布，以及突出拍照功能，应景的拍摄了一支由 CG制作的蜘蛛Sam主演的短片——《the spider and the window》，片中讲述了水族箱里的小蜘蛛爱上了同样拥有“大眼睛”的三星手机的故事。
贯穿全片的音乐是Nazareth的经典歌曲《Love Hurts》，呼应了蜘蛛Sam在片中犹如过山车般起伏的情绪。
Sam是一只生活在水族箱里的蜘蛛。
蜘蛛Sam透过窗户看到了三星手机的广告海报，那圆溜溜、亮晶晶的摄像头，像极了小蜘蛛的大眼睛，它顿时爱上了海报里的手机。
某一天，蜘蛛Sam发现海报被换掉了，突如其来的变故让他很难过。
这天，门铃一响，主人买下了这款手机，蜘蛛Sam又可以看到自己心心念念的爱人了！
项目信息
品牌/广告主
Samsung 三星
营销机构
Creative Agency 创意代理商
Leo Burnett Germany
参与者
奖项荣誉
2022
Cannes Lions
Film Craft | Animation
Gold
2022
Cannes Lions
Film | Consumer Goods
Gold
2022
Cannes Lions
Film Craft | Visual Effects
Silver
2022
D&AD Awards
Animation | 3D Digital
Yellow Pencil
2022
LIA
Online Film | Technology & Tech Equipment
Finalist
2022
NYF Advertising Awards
FILM: BEST USE | Made for TV & Cinema
Finalist
2022
NYF Advertising Awards
FILM: PRODUCTS & SERVICES | Durable Goods
Bronze
2022
NYF Advertising Awards
FILM CRAFT | Visual Effects
Silver
2022
NYF Advertising Awards
FILM CRAFT | Animation
Gold
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT: CRAFT | Animation
Silver
2022
NYF Advertising Awards
FILM CRAFT | Best Use of Music
Silver
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT: CRAFT | Best Use of Music
Bronze
2022
CLIO Awards
Film Craft| Music Licensed
Silver
2022
CLIO Awards
Film Craft | Animation
Silver
2022
CLIO Awards
Design Craft | Animation
Gold
2022
CLIO Awards
Film Craft | Visual Effects
Silver
2022
The One Show
Music & Sound Craft | Use of Licensed Music
Bronze Pencil
2022
The One Show
Moving Image Craft | Visual Effects | Single
Gold Pencil
2022
The One Show
Moving Image Craft | Animation | Single
Gold Pencil
2022
The One Show
Film | Cinema Advertising
Bronze Pencil
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Use of Music / Sound
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Animation
Bronze Cube
2022
ADC Awards
Advertising | Television / Film / Online Video | Film | Single
Silver Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Visual Effects
Gold Cube
2022
ADC Awards
Advertising | Craft in Video | Animation | Single
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Cinematography
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Motion / Film | Short Video | Single
Bronze Cube
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