新冠疫情爆发时期,英国多芬向医院和医疗中心捐赠了大量护理产品和防护设备来表达支持,并发布广告片《Courage is Beautiful》,短片由团队在网络上搜集的抗疫医护人员的照片组成,他们因长期佩戴防护设备而在脸上留下印迹和伤痕,却依然目光坚定,多芬以此来致敬医护工作者的勇气之美。
Courage is Beautiful
- 2022CLIO AwardsCreative Effectiveness | Product/ServiceGrand
- 2022The One ShowCreative Effectiveness | Creative Effectiveness | CSRSilver Pencil
- 2021Cannes LionsPrint & Publishing | Social BehaviourGold
- 2021Cannes LionsPrint & Publishing | Corporate Purpose & Social ResponsibilityGrand Prix
- 2021Cannes LionsOutdoor | Other FMCGSilver
- 2021Cannes LionsIndustry Craft | OutdoorGold
- 2021Cannes LionsFilm | Social BehaviourSilver
- 2021Cannes LionsFilm | Viral FilmBronze
- 2021Cannes LionsIndustry Craft | OutdoorGrand Prix
- 2021Cannes LionsOutdoor | Social BehaviourGold
- 2021Cannes LionsPrint & Publishing | Other FMCGSilver
- 2021D&AD AwardsAdvertising | Press & Outdoor | Poster CampaignsGraphite Pencil
- 2021D&AD AwardsAdvertising | Press & Outdoor | Press CampaignsYellow Pencil
- 2021D&AD AwardsCraft | Photography | PortraitsGraphite Pencil
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
全部评论(2条)