沉溺网络虚幻，不如见面畅聊。绝对伏特加 ABSOLUT VODKA 推出新的 MV：《It's In Our Spirit》。邀请美国演员 Tessa Thompson 和 MNEK、英国音乐家和在线游戏玩家 Ricki Ortiz 以及中国歌手蔡依林出镜。
It's In Our Spirit
此次宣传活动以 Z 世代的消费者为目标群体。片中，受邀的演员们化身二次元角色，在数字世界中，通过直播、游戏等方式表达自我。片子结尾，所有角色打破次元，回到现实世界，欢聚一堂。团队希望通过影片提醒大家：再迷人的虚拟世界也难以替代现实生活的交流，虽然疫情暂时让线下的团聚变得困难，仍要保持开放宽容的心态，努力建立更多元的对话。
户外广告
CREDITS：
The Absolut Company
VP Marketing: Charl Bassil
Chief Creative Officer: Tad Greenough
Head of Brand Creative: Sina Neubrandt
Marketing Manager: Filip Kiisk
Senior Brand Manager: Ylva Lundberg
Brand Managers: Maxime Henain, Oscar Danielsson, Hedda Helgesen
BBH Global
Leadership: Joakim (jab) Borgstrom, Adam Arnold
Singapore Leadership: Sascha Kuntze, Sid Tuli
Creative Directors: Gaston Soto, Nikhil Panjwani
Creatives: Stephanie Gwee, Sid Lim, Avril Chua
Business Leadership: Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies
Strategy: Lilli English, Faraaz Marghoob, Aarohi Dhir
Production: Wendi Chong, Wendi Chong, Wendi Chong
Black Sheep Studio: Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah
PSYOP
Directors: Todd Mueller and Kylie Matulick
Producers: Justin Booth-Clibborn, Joe Maggiore, My Linh Truong, Noah Goldsmith, Andrea Panda, Michael Schlenker
Stink
Andrew Levene, Fran Thompson, Kelly Brown
The Marketing Arm
Mick Carter (Manchester), Sorcha Collister (London), Valerie Holmes (Chicago), Maggie Qu (Shanghai), David Wales (Dallas)
Photographers
GL Askew II, Conor McDonnell, Sean Marc Lee
Production Partners
Bauie Productions (LA), Butter Music + Sound (LA), Episode Films (Taipei), Fuse Adventures in Audio (Singapore), Illusion CGI Studio (Bangkok)
2021AD STARSBranded Entertainment Videos | OthersBronze
2021AD STARSFilm | Film Craft | Art direction/production designGold
2021AD STARSFilm | Sectors | Drinks (alcoholic & non-alcoholic)Crystal
BBH 新加坡
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
全部评论（10条）