Sound Images
2019年,为推广新一季的音乐会,柏林爱乐乐团(Berliner Philharmoniker)邀请德国广告公司 Scholz & Friends 为其打造一套新的视觉概念。
Scholz & Friends 的设计团队将焦点放在了乐团最让人着迷的地方:独特的声音。他们制作了特殊的金属板,并将音乐家的乐器与金属板连接,当演奏声响起,板上的颗粒会遵循一定的轨迹变化。团队将金属板的颗粒变化摄制下来制作成动态海报,进行户外投放。
最终,这组被称为“Sound Image”的概念海报为乐团完美的声音赋予了视觉上的魅力。
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