耐克:疫情阻止我们出门,但无法阻止我们运动

企业项目已上线2020-04举报522

耐克:疫情阻止我们出门,但无法阻止我们运动

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耐克:疫情阻止我们出门,但无法阻止我们运动

新冠病毒席卷全球,各项活动和比赛都因此暂停或取消。因为无法外出活动,这无疑给那些运动员和运动爱好者造成一定挑战。面对疫情,耐克先发起了“Play for the World”战役,号召用户在家锻炼,并于近期联合代理商W+K 波特兰推出广告片“You Can't Stop Us”,致敬那些疫情期间在家运动的人们。

广告片中出现一些明星运动员,包括篮球巨星LeBron James、索马里拳击手Ramla Ali和沙滩排球明星Sara Hughes等。

You Can't Stop Us

视频文案

To those playing in living rooms
向那些在客厅运动的人致敬

To those playing in kitchens
向那些在厨房运动的人致敬

To those playing in bedrooms
向那些在卧室运动的人致敬

To those playing in driveways
向那些在车道运动的人致敬

To those playing in basements
向那些在地下室运动的人致敬

To those playing in hallways
向那些在走廊运动的人致敬

We may not be playing together
我们可能无法一起运动

We may not be playing for our countries yet
我们可能也无法为国家而战

We may not be playing for giant crowds
无法为观众而战

But today we're playing for 7.8 billion people
但现在我们正在为78亿人而战

This is our chance
这是我们机会

Play for the world
为世界而战


耐克:疫情阻止我们出门,但无法阻止我们运动
耐克:疫情阻止我们出门,但无法阻止我们运动
耐克:疫情阻止我们出门,但无法阻止我们运动
耐克:疫情阻止我们出门,但无法阻止我们运动


CREDITS:
Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriter: Alex Romans
Art Director: Miguel Gonzalez
Executive Producers: Jake Grand, Krystle Mortimore
Producer: Emily Knight
Associate Producer: Shani Storey
Sr. Business Affairs Manager: Maureen Doyle
Group Brand Director: Andre Gustavo
Brand Director: Kate Rutkowski
Brand Manager: Steve Smith
Group Strategy Director: Paula Bloodworth
Group Media Director: Daniel Sheniak
Associate Media Director: Brian Goldstein
Creative Operations Manager: David Ramirez
Integrated Traffic Managers: Sabrina Reddy, Billy Mucha
Executive Design Producer: Alicia Kuna
Design Producer: Michael Rosenau
Studio Designer: Mitch Wilson

EDITORIAL
Company: Joint Editorial
Editor: Jasmine McCullough
Editorial Consultant: Tommy Harden
Assistant Editor: Andrea Seider
Post Producer: Annie Rosick
Executive Producer: Leslie Carthy

VFX
VFX Company: Joint Editorial
Flame Artist: Edward Lopez
Colorist: Jasmine Vazquez
VFX Producer: Rebekah Koerbel
VFX Executive Producer: Bugs Russell

MIX
Mix Company: Joint Editorial
Audio Mixer: Natalie Huizenga
Producer: Annie Rosick

MUSIC SUPERVISION
Company: Walker
Senior Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Producer: Danielle Soury

MUSIC
Mychael Danna, “The Streak” from the Moneyball OST Courtesy of Sony Pictures

NIKE 耐克

Wieden + Kennedy 波特兰

 

耐克:疫情阻止我们出门,但无法阻止我们运动

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