发霉的汉堡，还挺想吃的？

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举报 2020-02

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Burger King发布的新广告，用45秒讲了一件事——一只Whooper汉堡，从新鲜到发霉的过程，同时通过这支作品完成了强有力的品牌声明：产品在大部分欧美国家/地区，已经去除了人工防腐剂，也不使用人工色素和香料。

Bk Moldy Whopper

这支名为“无人工防腐剂之美”（The Beauty of No Artificial Preservatives）的campaign，简直太懂消费者心理了！由阳狮广告西班牙和罗马尼亚团队操刀，联手Ingo与David Miami共同呈现。画面干净利落，著名行业媒体Adweek把它评价为广告时代的分水岭作品。

怎么讲，虽然这几乎违反了食品类广告的每一条规矩，但……看到最后，第34天的汉堡各种发霉，竟让人更想吃了？

CREDIT

Client / Brand: Burger King / Miami

Agency: INGO / Stockholm, DAVID / Miami, Publicis / Bucharest, Mayflower / New York
Music & Sound Production Company: Mokoh Music / Berlin
Production Company: Colony / Stockholm

Art Director: Max Hultberg, Camilo Jiménez, Sergio Takahata, Ivan Montebello
Writer: Magnus Ivansson, Pablo Murube
Director: Markus Ahlm
Photographer: Pål A Allan, Erik Ögnelooh
Producer: Jenny Steggo, Markus Ahlm, Lena Von der Burg
Sound Designer: Erik Lindahl, Quint Starkie
Executive Creative Director: Bjorn Stahl, Pablo Dachefsky
Executive Producer: Carlos Torres, Ryan Schinman
Chief Creative Officer: Pancho Cassis, Bruno Bruno Bertelli, Eduardo Marques, Jorg Riommi
Composer: Stephan Moritz
Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
Music Supervisor: Maria Moritz, Danny Simon
Strategist: Simon Stefansson
Creative Team: Åsa Eklund, Alexander Lundvall, Stefan Kindgren, Anna Lindblad, Viktor Kumlin, Kalle Dahlberg, Jean-Claude Soret
Account Team: Rickard Allstrin, Mia Melani, Stefane Rosa