发霉的汉堡,还挺想吃的?

企业项目已上线2020-02举报2542

发霉的汉堡,还挺想吃的?

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Burger King发布的新广告,用45秒讲了一件事——一只Whooper汉堡,从新鲜到发霉的过程,同时通过这支作品完成了强有力的品牌声明:产品在大部分欧美国家/地区,已经去除了人工防腐剂,也不使用人工色素和香料。

Moldy Whopper

这支名为“无人工防腐剂之美”(The Beauty of No Artificial Preservatives)的campaign,简直太懂消费者心理了!由阳狮广告西班牙和罗马尼亚团队操刀,联手Ingo与David Miami共同呈现。画面干净利落,著名行业媒体Adweek把它评价为广告时代的分水岭作品。

发霉的汉堡,还挺想吃的?15822发霉的汉堡,还挺想吃的?发霉的汉堡,还挺想吃的?

怎么讲,虽然这几乎违反了食品类广告的每一条规矩,但……看到最后,第34天的汉堡各种发霉,竟让人更想吃了?

发霉的汉堡,还挺想吃的?


CREDIT

Client / Brand: Burger King / Miami

Agency: INGO / Stockholm, DAVID / Miami, Publicis / Bucharest, Mayflower / New York
Music & Sound Production Company: Mokoh Music / Berlin
Production Company: Colony / Stockholm

Art Director: Max Hultberg, Camilo Jiménez, Sergio Takahata, Ivan Montebello
Writer: Magnus Ivansson, Pablo Murube
Director: Markus Ahlm
Photographer: Pål A Allan, Erik Ögnelooh
Producer: Jenny Steggo, Markus Ahlm, Lena Von der Burg
Sound Designer: Erik Lindahl, Quint Starkie
Executive Creative Director: Bjorn Stahl, Pablo Dachefsky
Executive Producer: Carlos Torres, Ryan Schinman
Chief Creative Officer: Pancho Cassis, Bruno Bruno Bertelli, Eduardo Marques, Jorg Riommi
Composer: Stephan Moritz
Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
Music Supervisor: Maria Moritz, Danny Simon
Strategist: Simon Stefansson
Creative Team: Åsa Eklund, Alexander Lundvall, Stefan Kindgren, Anna Lindblad, Viktor Kumlin, Kalle Dahlberg, Jean-Claude Soret
Account Team: Rickard Allstrin, Mia Melani, Stefane Rosa

BURGER KING 汉堡王

Publicis 阳狮广告 布加勒斯特

 

发霉的汉堡,还挺想吃的?

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