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How to put a fresh spin on traditional zodiac animal motifs
Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.To disagree with using Chinese zodiac animal motifs for marketing ar...
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观点:如何让传统的生肖形象焕发新的营销生命力
Leagas Delaney上海董事总经理苏露琳(Caroline So)认为,在红红火火的中国春节落幕之际,各家品牌或许应当反思一下如何赋予传统图案以新意。在中国春节...
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Leagas Delaney 英国创意热店找你来发热!
Leagas Delaney 英国创意热店找你来发热! 上海Leagas Delaney(李戈斯雷尼)是一家以创意为导向的独立广告机构,公司以“Transformative Thinking”为理念,以...
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