2016.7 Start my career as the champion of 2015 FBB Program
- Assit senior planner on several clients: Chile Cherry,Hennessy,Lima,Ontex,SC Johnson,Lipton,Suntory, Wall's etc.
2017.1 Participate in Tsingtao Draft Beer presentation, assist on Longi(B2B industry) pitch
2017.3 till now Serve several clients independently as a planner
- Clients: Haier,Midea,Nanfu,SAKURA,水井坊(Chinese spirit),Hisense
JOB DESCRIPTION:
- As a planner,present to clients independently and able to answer clients ' questions as well as persuade them to accept our concept.
- According to my own understanding of project,brief creatives and brainstorm.
- According to clients' request write different decks(annual communication plan,new product launch,campaign planning,tease out brand structure,brand book etc.)
- Able to combining my own observation and thinking with consumer research thereby finding insight to support idea and concept.
- Able to leading out a unique concept to inspire creatives accordin g to my thinking and information analyzing.