文案 Copywriter

职位描述 Job Description

OVERVIEW:

 Copywriter is responsible for managing the overall copywriting efforts for a specific client(s). May involve managing other copywriters in their overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences. 

CORE RESPONSIBILITIES

Write,edit, post, and proof content and copy

Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects

Work with the team to develop digital media experiences that exceed client goals, carry out the creative vision, and fulfill Marketing & Strategy's mission

Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and digital signage

Assist in leading, developing and growing the copy/content team

Disciplinary focus on developing compelling creative within interactive communications ranging from websites to online media

Serve as lead in communicating and presenting copy to internal teams and clients

REQUIRED SKILLS/ EXPERIENCE           

Bachelor’s degree required

Major in Advertising, Journalism, English or Communications preferred

2 years+ of copywriting or editorial experience in advertising or marketing environments

Awareness of multi-disciplines of offline & online marketing, website,packaging, design

People Management Skills