资深文案 Senior Copywriter

职位描述 Job Description

If you are interested in pursuing job opportunities, you may send your updated CV to amy.you@publicisgroupe.com

OVERVIEW:

Senior Copywriter is responsible for managing the overall copywriting efforts for a specific client(s). May involve managing other copywriters in their overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences. 

CORE RESPONSIBILITIES

• Write,edit, post, and proof content and copy

• Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects

• Work with the team to develop digital media experiences that exceed client goals, carry out the creative vision, and fulfill Marketing & Strategy's mission

• Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and digital signage

• Assist in leading, developing and growing the copy/content team

• Disciplinary focus on developing compelling creative within interactive communications ranging from websites to online media

• Serve as lead in communicating and presenting copy to internal teams and clients

REQUIRED SKILLS/ EXPERIENCE           

• Bachelor’s degree required

• Major in Advertising, Journalism, English or Communications preferred

• 5 to 7 years of copywriting or editorial experience in advertising or marketing environments

• Awareness of multi-disciplines of offline & online marketing, website,packaging, design

• People Management Skills

• Proficiency in English and Chinese.

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