Head of Digital/ Director of Digital

职位描述 Job Description

Summary 

Reuter Communications is a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumer.

We are currently looking for an experienced HEAD / DIRECTOR OF DIGITAL to join our growing Shanghai team. 

Get in touch if you love working across integrated campaigns that span social media, PR, influencers, events and more, and have a passion for luxury, lifestyle and travel.  

The successful applicant must have experience managing a team and running integrated communications projects and campaigns for consumer, luxury and/or lifestyle brands.  

Key responsibilities

• Act in a leadership role to develop our growing digital and social media capabilities – content, creative, CRM, measurement, analytics 
  

• Develop new processes, tools, and products in relation to digital and social media

• Lead and manage a team of integrated / social media professionals and work across the agency to execute client strategies and plans

• Coach team and instill best practices when it comes to current social media trends, platforms and ways of working 

• Develop and execute strategic integrated plans and proposal with a focus on social media and digital 

• Oversee and lead the digital strategy for retainer clients in the luxury and lifestyle industry 

• Work with senior stakeholders and be able to influence in the capacity as a trusted advisor

• Develop tools and process for setting digital KPIs and actionable metrics and delivering against them 

• Play a lead role in new business development including but not limited to developing proposals, attending pitch presentations and developing your own network 

• Proactively contribute to the development of the agency

• Lead new business development including but not limited to developing proposals, attending pitch presentations and developing your own network 

• Proactively contribute to the development of the agency

Key requirements and skills 

• 7+ years’ experience in a social media/digital/integrated agency environment 

• Deep understanding of China’s digital and social media landscape 

• Possess a strong network or partners and contacts in the digital industry who he/she can work with – data, measurement, analytics, production etc. 

• Excellent communication skills, written and verbal, in both Chinese and English 

• Ability to liaise with senior level executives and become a trusted advisor 

• Strength in marrying strategic thinking with creativity

• Great team player with a passion for growing people

About Reuter Communications 

Reuter Communications is a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumer.

With offices in Shanghai, Hong Kong, Singapore and Dubai, we represent some of the world’s most celebrated luxury and premium brands. Our clients include Sotheby’s, Harrods, Swire Hotels, The Estée Lauder Companies and Swarovski. 

Reuter Communications owns The Luxury Conversation.

Website:    www.reutercomms.com

LinkedIn:   Reuter Communications

Instagram: @reutercommunications

Wechat: ReuterCommunications        

To apply, please send your CV to talent@reutercomms.com