CD/ACD (copy base)创意总监/副总监（文案）

职位描述 Job Description

Job Description

1. Deeply understand brand strategy and client business needs, lead creative direction with strong copywriting skills and conceptual ideation, and deliver high-standard commercial solutions that drive business growth;

2. Lead day-to-day team management and quality control, guide the execution of both copy and visuals, and continuously elevate the team's creative standards and output efficiency;

3. Collaborate closely with Strategy, Account, and Production teams to translate abstract logic into actionable integrated marketing campaigns, ensuring precise execution of creative strategies;

4. Lead creative pitching for key projects, clearly articulate creative perspectives and narrative logic, and persuasively guide clients to consensus through strategic insights.

Requirements

1. 5+ years of experience in advertising or creative agencies, with 2+ years of experience in creative team leadership or management;

2. Exceptional copy sensitivity, content originality, concept definition, and visual aesthetic control, with the ability to work independently while guiding and elevating the team's overall creative capability;

3. Outstanding cross-departmental collaboration and communication skills, with the ability to pitch and communicate in English for international clients, driving high-quality and efficient project execution internally and externally;

4. Possess strong curiosity, sharp creative thinking, and a self-driven motivation to learn, keeping close track of cutting-edge creative trends in the industry.