Senior Planner 资深策划师

职位描述 Job Description

Responsibilities:

• Extracting key observations from syndicated and client research and assisting with powerful primary research (and intelligence gathering techniques) where necessary

• Distilling differentiated insights that can inspire creative and lead to innovative, exciting, conversation platforms

• Collaborating with other team members to translate marketing strategy into exceptional consumer experiences

• Play a part in devising strategic thinking and action and be a champion for this thinking internally as well as with the client

• Ability to formulate, nurture and debate a point of view

• Understand the nuances surrounding pop culture and human behavior and channel them into both the creative’ and business planning process

• Simplify and create understanding around the real issues be they cultural, consumer, category, channel or business

Requirements:

• Bachelor’s  Degree Above

• 5-7 years of marketing services and advertising agency experience in a strategic role

• Strong digital and branding strategy skills and a mind for analytics

• Outstanding oral and written storytelling skills as well as presentation skills

• Ability to think abstractly, spotting trends and patterns

• An innate curiosity and insight into human behavior, a marked interest in pop culture, and a nuanced understanding of creative work are critical

• Interest in advertising as a business

• Bilingual in Chinese and English