Senior/Account Director （资深）客户总监

职位描述 Job Description

§ Experienced in this area by showing understanding of what goes into a brief and why, what makes a good brief and how to inform creatives

§ Contribute to the writing and/or authoring briefs for creatives

§ Develop strategic recommendations/POV, based on sound rationale and are actionable, and be able to express these internally and externally

§ Must be able to recognize/articulate/challenge strategic intent of creative and media

§ Understand client comms/campaign or brand guidelines

§ Need to be able to clearly express ideas and build relationships with creatives that allow them to contribute to the process

§ Make the work better by understanding the brand and the environment

§ Be honest yet constructive when providing feedback/your opinion

§ You should know all of your client counterparts, their roles/responsibilities in the day to day management of projects

§ Build/maintain positive/productive working relationships with client counterparts

§ Earn client’s trust and confidence through responsiveness, reliability and know-how

§ Understand client’s business/working process

Knowledge & Experience

§ Should be able to produce fully integrated campaigns from start to finish and/or lead/guide his or her direct reports to insure flawless execution of all campaigns

§ Flawless execution demonstrated through project management

§ Ability to stay calm in stressful situations

§ Master of all agency and production processes

§ Should be fast on their feet, be flexible, come up with smart, creative answers to client issues

§ Ability to resolve conflict

§ Strong negotiation skills

§ Anticipate problems; resolve problems at early stages; know when to ask for help