职位描述 Job Description
OVERVIEW
Senior Copywriter is responsible for conceptualizing, writing, proofreading and editing original content of digital experiences, as well as client-facing interaction and presentation.
CORE RESPONSIBILITIES
Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight
Make branding recommendations when needed, sell ideas to client and team
Ensure strategic execution while collaborating closely with Art Director
Write effective and compelling short or long-form copy for all communication channels.
Develop compelling content ideas and copy requirements
Establish a consistent tone of voice, even if guidelines are not documented
Integrate with copy from other media when necessary
Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision
Research, create and articulate high level concepts for traditional & digital experiences based objectives and brand considerations and inspire teammates to do the same
Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client
Participate in brainstorming and conceptualization activities. Establish a consistent tone of voice, even if guidelines are not documented
REQUIRED SKILLS/ EXPERIENCE
Bachelor’s degree required
Major in Advertising, Journalism, English or Communications preferred
At least 4 years of copywriting or editorial experience in digital advertising or marketing environments
Awareness of multi-disciplines of offline & online marketing, website, packaging, design
People Management Skills
Ability to present and articulate the thinking/concept behind the work internally
Creative, innovative thinking, willing to take initiative
Proficiency in English and Mandarin
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