创意总监（copy base）

职位描述 Job Description

1. 根据品牌调性和客户需求，提出正确的创意策略，实现优秀.精彩的创意产出；

2. 能够清晰地向客户阐述和表达创意观点，能够策略性地说服引导客户；

3. 保证并监督创意部的内容.数字等创意产出的质量，平衡及激发创意团队的创意想法，并帮助提升团队创意能力；

4. 与客户方向和其他相关部门保持良好沟通，组织并监督创意作品的完成，确保美术和文字的构成符合策略及创意标准；

5. 对客户进行创意提案，与客户做创意沟通；

6. 制定团队整体发展和创意组协作.个人成长战略.有清晰完整的团队管理计划。

1. According to the brand tonality and client's needs, propose the correct creative strategy to achieve excellent and wonderful creative output;

2. Be able to clearly explain and express creative ideas to the clients, and be able to strategically guide clients;

3. Ensuring and supervising the quality of creative content such as content and numbers of the creative department, balancing and inspiring the creative ideas of the creative team, and helping to enhance the creative ability of the team;

4. Maintain good communication with the client and other relevant departments, organize and supervise the completion of creative works, and ensure that the composition of art and text meets the strategic and creative standards;

5. Make creative proposals for clients and communicate creatively;

6. Develop overall team development and creative team collaboration, personal growth strategy, and a clear and complete team management plan.

1. 8年及以上4A或知名互动广告公司工作经验；

2. 丰富的创意团队管理经验，掌握数字创意与内容创意的创意精髓，有自己独特的创意经验与方法；

3. 优秀的沟通技巧和指导能力，具备整合广告策略和创造能力；

4. 优秀的领导才能，能独立进行团队培育.建设和管理；

5. 旺盛的好奇心.敏锐的创意思维和持续不断的学习动力，了解互动创意手法和趋势。

（PS：投递简历时请同时附上个人作品集）

1. 8 years and above working experience in 4A or other well-known interactive advertising companies;

2. Have the management experience of creative teams, master the creative essence of digital creativity and content creativity, and have own unique creative experience and methods;

3. Excellent communication skills and coaching skills, integrated advertising strategy and creative ability;

4. Excellent leadership skills, able to independently cultivate, build and manage teams;

5. Exuberant curiosity, keen creative thinking and continuous learning motivation to understand interactive creative techniques and trends.

(P.S. Please attach your personal portfolio)