Brand Strategist 品牌策略师

职位描述 Job Description

Strategy Team Purpose策略团队目标
Leverage cultural, category and business insights, in inspire confidence in ideas.
通过文化，类别和商业洞察力，激发及巩固创意想法

Strategist Purpose策略师目标
Lead by example, building long-lasting relationships through understanding the business challenge and brand charisma, and using this to inspire confidence in ideas.
以身作则, 通过理解商业挑战和品牌魅力建立长久关系，以激发及巩固创意想法

Role角色
Externally: To develop strong client relationships, through understanding of the brand and business challenges, providing provocation where possible, to drive brand growth and broaden the creative opportunity
对外：通过了解品牌和商业挑战，发展卓越客户关系。在适当情况下挑衅，以推动品牌增长和拓宽创意机会。

Internally: Collaborates with internal teams, identifying and translating business and brand challenges into inspiring briefs, based on insights and ideas, across multiple projects
与内部团队合作，基于洞察力和想法，在多个项目中识别和转化业务和品牌挑战为具启发性的创意简报。

Reports to: Senior Strategist
汇报：资深品牌策略师

Responsibilities责任
Brand Strategy and Creative Planning
品牌策略及创意计划
Inspires big ideas and key thoughts that can unlock the charisma of a brand
激发可以释放品牌魅力的重要概念及想法
Defines the brand challenge or opportunity in a concise and inspiring way based in Insight that can stimulate charismatic creative output以洞察为基础，并以简洁和具启发性的方式定义品牌挑战或机会，从而激发有魅力的创意
Demonstrates an understanding of how a brand activates across all touchpoints and how jkr can play a role in defining this
展示如何将品牌在所有接触点上激活的了解，以及jkr如何在过程中发挥作用
Creates, develops and refines strategic tools in response to client and creative needs
根据客户和创意需求，创造、开发和改进策略工具
Coaches the Account and Design teams to evaluate creative work against the brief
指导客服和设计团队，以创意简报为基础评估创意作品
Facilitates and moderates workshops and creative programmes
促进和引导研讨会和创意活动
Brand, Business and Consumer insights
品牌、商务及消费者洞察
Works proactively with Account lead to fully understand the brand context and issues
积极主动与客服主管充分了解品牌背景和问题
Constantly seeks new ways to provide insight-based provocation to clients to identify opportunities for growth
不断寻求新方式向客户提供从洞察力出发的挑衅，以寻找发展机遇
Delivers conclusions to clients based on design, consumer trends, and academic thought
以设计、消费趋势和学术思维为基础，为客户提供结论
Uses visual semiotics and cultural codes to define and deliver current and future needs of a brand
使用视觉符号和文化代码来定义及满足品牌的当前和未来需求
Articulates the positioning of the brand, its personality, tone of voice and design behaviour in context of the direct competitive set giving inspiration beyond category and culture to unlock new opportunities
在直接竞争环境下，阐明品牌的定位、个性、语调和设计行为下超越类别和文化范畴，从而给予灵感及造就新的商机
Works proactively with Account lead to fully understand the brand context and issues
积极主动地与客户合作，全面了解品牌背景和问题
Constantly seeks new ways to provide insight based provocation to clients to identify opportunities for growth
不断寻求新方法，为客户提供以洞察为基础的挑衅，从而找出发展机遇
Provides a point of view to clients on optimum research approach, including agency recommendation, discussion guide and stimulus
为客户提供最佳调研方法的观点，包括合作伙伴建议、讨论指南和调研物料

Client Relationships客户关系
Anticipates brand and consumer needs to deliver fresh ideas and provocation to senior clients, brand teams and internally at jkr
预测品牌和消费者的需求，向资深客户，品牌团队和jkr内部提供新鲜的想法和挑衅
Leads a client partnership mentality – both with Marketing and Insight teams
引导客户伙伴关系的心态 - 无论是营销和洞察力的团队
Uses insights and strategy to dig for bigger opportunities behind client briefs
利用洞察力和策略，挖掘客户简报背后的更大良机
Creates a plan and a process to unlock potential beyond the initial brief
为释放初始创意简报的潜在机会，而定下计划及流程
Leveraging the role of Brand First
发挥品牌为首的作用
Identifies opportunities to leverage design through a full assessment of the brand's media mix and its performance against the competitive set
通过全面评估品牌的媒体组合及其对竞争对手的表现，识别能够利用设计的机会
Evaluates and articulates the quality and differences of campaign idea vs brand idea and how it affects the brand's media touch points
评估并阐明活动概念与品牌概念的质量和差异，以及它如何影响品牌的媒体接触点
Uses a broad range of brand case studies to provoke and shape thinking for clients and designers
使用丰富广泛的品牌案例来激发和塑造客户和设计师的思维
Identifies opportunities to leverage design through a full assessment of the brand’s media mix and its performance against the competitive set
通过全面评估品牌的媒体组合及其对竞争对手的表现，识别可充分利用设计的机会
Pushes back on creative teams with confidence when they are not delivering against the brief
当设计团队的交付未能达致设计简报时，需自信地推动他们

Commercial Acumen商业敏锐
Proactively looks to deepen client relationships wherever possible to identify and create new business opportunities
积极寻求深化客户关系，尽可能识别和创造新的商业机会
Fully understands the commercial objectives of our clients and how they relate to the jkr business plan
充分了解客户的商业目标，以及其与jkr商业计划的关系
Manages relationships and resources efficiently to maximise value to jkr and clients
有效管理关系和资源，以最大限度地发挥jkr和客户的价值
Understands annual client development plans and budgets
了解年度客户发展计划和预算

Communication沟通
Communicates at all levels with confidence and clarity
自信和清晰地在各个层面进行沟通
Adapts communication style to audience and situation, whilst always delivering a consistent message
将不同的沟通风格与受众和情境相适应，同时始终传递一致的信息
Creates opportunities for others to contribute to discussion and debate
创造机会让他人参与讨论和辩论
Writes fluently and persuasively for a range of brand styles and formats
能以流利及有说服力的方法，为一系列不同风格和格式的品牌书写
Provide senior clients, creative and account teams with fresh observations and stimulus to aid strategic thinking
为高级客户，创意和客户团队提供新颖的观察和刺激，以帮助战略思考
Brings an objective point of view to debates and discussions
为辩论和讨论带来客观的观点

Leadership领导
Promotes collaboration and strategic thinking with clients and jkr to ensure we maintain a ‘think for me’ approach
促进与客户和jkr之间的合作和战略思考，以确保保持“为我思考”的处事方法
Builds strategic thinking outside of the strategy team and shapes the internal learning agenda
在策略团队之外建立战略思维，形成内部学习议程
Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients, internal teams and the wider industry
表现诚信，诚实，可靠，反应力和开放性，以得到客户和内部团队的信任
Manages conflict, leaning into issues as they arise
处理冲突，当问题出现时深入了解