职位描述 Job Description
该职位负责ATLBranding项目,需有汽车项目经验
COMPANY PROFILE:
Spark44 is a global full-service marketing communications organization, and a joint venture with Jaguar Land Rover. With 18 offices in 16 countries, and just over 1,000 associates, we are responsible for all to ensure that all their communications are tailored to customers at every step of the journey – in short making brand experiences seamless. Our purpose is to spark the extraordinary – basically by ensuring we always stay curious. We never stop questioning. We believe in Big Lean Thinking – which manifests itself in an approach of ruthless creative efficiency worldwide.
POSITION SUMMARY:
· Copywriter is mainly responsible for the expression and form of advertising works in text. Among them, the most innovative ideas and words are of vital importance. It is also necessary to work with different teams to produce works that meet customer requirements.
PRINCIPAL RESPONSIBILITIES:
· Responsible for advertising copywriting and creative ideas and formation
· Accurate grasp of customer intent in a timely manner to meet customer requirements to provide creative ideas, responsible for the implementation of specific creative performance
· Coordinate with different teams to control the production of quality, to ensure that product copywriting in line with customer requirements.
· Lead and guide the copy team to complete the work.
PERSON SPECIFICATION:
· Bachelor degree or above, above 3 years‘ experiences in advertising industry
· Above 2 years‘ related experiences in car brand creative copywriting
· Experience in dealing with different creative projects at the same time
· Infinite passion for creativity, love writing, love reading, with good aesthetic standards
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