Senior Planner_Auto 资深策划（汽车客户）

职位描述 Job Description

Responsibility:

Ensure fully understand client needs from account team and clearly brief to creative team client’s problem, insight and solution;

Analyze market data and research findings to develop insights into the category, brand and consumer and inspire creative ideas through workshops;

Monitor and interpret cultural and social trends relevant to client’s business to bring consumer insights to life;

Analyse competitive communications to identify unique positioning opportunities;

Actively lead and involve in new business and brand strategy pitching;

Requirement:

Bachelor or above degree is required;

3 years or above experience in advertising agency, PR agency, market research agency or client side;

Branding and traditional advertising background is preferred;

Able to handle clients independently;

Excellent communication and interactive skills;

Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations);

Skills in tools like PowerPoint, keynote, etc. to build compelling presentations.