Valentin Lefevre and Bruno Uzzan co-founded Total Immersion in 1998, introducing Visio Training, a fitness simulation utilizing a treadmill and video to allow exercisers to run through the streets of different cities. The high quality consumer experience was what gave the company the chance to expand its vision beyond fitness.

Total Immersion went on to pioneer D’Fusion, the proprietary software enabling the fusion of reality and animation that came to be known as Augmented Reality (AR). The very first AR image, a tiger, came to life in 2004, just as the company was moving from a garage to a warehouse. Attending the DEMO technology conference that same year, Total Immersion won a coveted “Demogod” award, wowing a notoriously skeptical crowd.

Total Immersion and Augmented Reality quickly became a worldwide phenomenon, attracting such clients as Disney, FedEx and GM while creating new uses and business solutions for the rapidly evolving product.

Today, mobile technology is king. And as Valentin Lefevre envisioned a quarter century earlier, Total Immersion is developing compelling AR experiences that can fit in a pocket. 收起