On August 11, the award ceremony of SHIAF Awards 2023 was held at Hyatt Regency Shanghai Global Harbor, Putuo District, Shanghai, P. R. China. A total of 325 awards were presented, including 1 Grand Prix, 28 gold awards, 92 silver awards and 204 bronze awards.
Breakout• Connect the World
2023上海国际广告奖面向全球国家和地区征集优秀的案例，和更多的企业、品牌、代理公司进行对话。除以往长期参赛的英国企业外，今年，来自泰国、新加坡、韩国的企业参赛热情高涨，成为新晋海外参赛大户；组委会也有幸邀请到来自英国、阿根廷、泰国、马来西亚、韩国等来自不同国家的行业精英参与终审评审工作， SHIAF Awards 也将继续朝着成为世界级奖项这一目标前行。
SHIAF Awards 2023 collects excellent cases from an even wider range of countries and regions, and develops dialogues with more enterprises, brands, and agencies. In addition to the British companies that have participated in the competition for years in the past, companies from Thailand, Singapore and South Korea had become new and major overseas competitors this year. The Organizing Committee had also invited industry elites from the United Kingdom, Argentina, Thailand, Malaysia, South Korea, and other great creative power countries to participate in the final review. SHIAF Awards will continue to work towards its goal of becoming a world-class award.
Collision• Fierce Competition
SHIAF Awards 2023 attracted 503 companies, and received 1,793 advertising creativity entries at home and abroad. The number of companies from brand independent registration increased by 100% over 2022, reaching a record high. It took four months to collect and review the entries. And finally, awards were selected after two rounds of professional and strict reviews by 112 cloud judges and 71 final judges. We would like to deliver our congratulations to companies that stood out from the fierce competition of nearly 1,800 entries. We are also looking forward to the endless possibilities of the advertising industry in the future!
Insight• Industry Trends
In 2023, Key Opinion Leader Marketing, IP Marketing, and Micro Video Creative Advertising (Series) outperformed, becoming the emerging TOP3 hot tracks, further indicating that after the social order is restored to normal, the track that gradually recovers and accelerates has gradually become a new growth point and development opportunity for the industry. Moreover, the number and quality of award-winning works in retail, financial services, non-profit/charity, automobile, and other FMCG categories made great breakthroughs compared with 2022, and showed higher degree of activity, which may become the industry categories with greater room for growth.
授权事宜请至数英微信公众号(ID: digitaling) 后台授权，侵权必究。