X Social Recognized as Google’s Certified Technology Vendor
X Social Group’s certified ad-tracking service to drive omni-channel marketing
X Social Group becomes the first ever digital agency in the Greater China Region to be recognized as Google’s Certified Technology Vendor for Ad Exchange, AdWords and YouTube, 2 years after becoming Google’s Premier Partner.
Guided by its data-driven business vision, X Social Group has invested heavily in Mar-tech innovations. Its certified ad-tracking technology casts light on advertisers in breaking data silos across platforms and channels, diversifying and deepening the partnership with Google to provide a more holistic advertising service to advertisers.
Data fragmentation across a siloed digital ecosystem has been a huge and persistent obstacle to effective omni-channel marketing. With X Social Group’s certified ad tracking technology, advertisers can now collect and save cross-channel, cross-platform data for deep analytics and advanced segmentation to create a single view of a customer, harnessing the power of customer-centric approach to drive a truly seamless omni-channel marketing.
In view of the ever-changing digital landscape and ever-demanding digital needs, X Social Group is poised to keep up with the latest digital trends to help advertisers navigate effectively and efficiently through the vast digital ocean with innovative digital products and professional services.