OPPO Reno2, 打破边界的叙事
今天为大家带来的是The Hype，Pixomondo的上海工作室，为OPPO制作的系列视频。这些视频用于亚洲、欧洲和南美等海外各地的TVC及影院广告投放。
The Hype / Pixomondo worked on OPPO Reno 2 TVC. Those videos are used for TV and theater advertising in Asia, Europe, and South America.
先看片。
Let's watch the video first.
The Hype/Pixomondo身兼广告代理和制作公司，提供概念和视觉理念的创作。并为客户提供了概念、创意、美术方向、故事板、CG、制作等全流程服务。
The Hype / Pixomondo created concept and visual treatments, providing full services, including art direction, storyboarding, CG and production.
电影固然是叙事的艺术，而带着锁链跳舞的广告短片，亦也是一种艺术性的视觉表达。因此，问题就变成了，如何用讲述故事的方式，将品牌信息自然巧妙的传递给观众？
在这个项目上，挑战在于：创造一套具有普遍性的，表达OPPO品牌形象的广告作品，可投放到全球不同市场，并契合不同市场的文化和规则。
The film is the art of storytelling. Advertisement, although dancing in chains, is also an artistic visual expression. Therefore, the question becomes, how to tell the brand story that will be well received by the audiences.
The challenge was to create a set of advertisements that would work across a versatile set of markets in respect of their rules and regulations, while being universal and expressing Oppo’s brand identity.
01
闪电快充
FAST CHARGING
五分钟，多等一班地铁，点个三明治？
还是充满50%电量？
What can you do in 5 minutes?
Wait for the next train, order a sandwich?
Or charge your phone from 0% to 50%?
02
夜拍
NIGHT MODE PICTURE
露台派对意外停电，夜游船风吹灭了蜡烛。
也绝不放过每个怦然心动的瞬间。
Even when the roof top party had a blackout,
or when the wind blew out the candles,
I never let go any thrilling moment.
03
拍摄防抖
ULTRA STEADY
脚底生风行走江湖，一定要稳。
Be cool, be stable.
04
防眩目
SUNLIGHT AMOLED SCREEN
阳光不能融化我刷微博的热情。
Enjoy clarity under the sunshine.
05
变焦拍摄
20x DIGITAL ZOOM
远一点，还是近一点。
要看的全，也要看得清。
Bring you closer ever to the world around you.
既要做到“不着一字，尽得风流”的故事表达，同时，作为一支全球投放的TVC，也需要让不同文化背景的观众均能迅速感受到品牌的精神内核，并且避开各个地区的敏感话题。
We try to tell the story without a text. At the same time, as a global TVC, the challenges were to appeal to all those markets, to communicate the brand spirit while respecting their sensibilities.
这些都是需要创意去解决，舍弃所有文字，单纯依靠视觉语言，传递一种令全球年轻人都能映射自身情感的无国界文化。
Those are the challenges that need a creative solution. We left out all words, rely on visual language alone to connect with audiences all over the world.
与此同时，PXO还为RENO 2制作了CG外观视频，灵动展现了RENO 2的外观和功能。
At the same time, PXO also made a video for Reno 2 in full CG, showing the appearance and function of the product.
幕后花絮
Behind the Scene
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