改变创意人命运，从赢得一支金铅笔开始
One Show金铅笔奖是世界上享誉盛名的广告奖之一，赢得一支铅笔对于广告创意人来说是莫大的荣誉，这不仅代表着对于创意的最高认可，帮你获得客户的青睐之余，还会大大提高作品和公司的国际影响力。
The One Show is the world’s most prestigious advertising awards show. Winning a pencil is a great honor for creatives. It not only represents the highest recognition of creativity and helps you gain the favor of customers, but also greatly enhances the international influence of works and company.
但这支充满含金量的铅笔也是公认最难获得的创意奖项。于是在今年，One Show索性“邀请”了一位萨满法师来为大家夺得金铅笔而祈福。One Show拍摄了一支创意有趣的征稿视频，视频中一位萨满法师正在收集大家投递的作品，并为每件作品施法，祈福这些作品可以获得一支难得的铅笔奖。
But the One Show is also considered to be the hardest advertising award. So this year, One Show "invited" a Shaman to pray for everyone's work. We filmed a creative and interesting call for entry video. A Peruvian Shaman is collecting the works submitted by the agencies and casting spells on each work, praying for these works to win a pencil.
2020 One Show Call For Entry Video
现实中虽然没有萨满法师为作品祈福，但是真正优秀的创意作品一定可以获得 One Show 铅笔奖杯的认证，而这也可以影响创意人们的职业生涯。 Although in reality there is no Shaman praying for your work, but the outstanding ideas will definitely win a One Show Pencil, and it will indeed affect the career of the creatives.
改变广告创意人的命运，从One Show开始，不要错过获得金铅笔的机会！
Enter Now，Change your Destiny！Don't miss the chance to win a golden pencil.
国际顶尖创意、设计领域非营利机构The One Club for Creativity，已正式开启2020 One Show国际创意奖和第99届ADC国际设计大奖的征稿，征稿将于2020年1月31日截止。
The One Club for Creativity, a non-profit organization in the world's top creative and design fields, officially launched the One Show 2020 and the ADC 99th Annual Awards. Submission will expire on January 31, 2020.
One Show国际创意奖作为全球最负盛名的创意奖项，其标志性的金铅笔已成为全球创意人追求的至高荣誉，每年都会吸引全球各大广告公司及机构参与角逐。全球ADC年度奖旨在表彰在所有学科中创造卓越的工艺、设计和创新。
The One Show is the most prestigious creative award in the world. Its iconic gold pencil has become the highest honor pursued by creatives all over the world. It attracts the world's major advertising companies and institutions every year. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines.
2016年，Art Directors Club（美术指导俱乐部）与One Show国际创意节的主办方The One Club for Art & Copy（美术与文案俱乐部）正式合并组成新的全球创意设计非营利协会机构，名为The One Club for Creativity。自此，One Show与ADC同步进行征稿，入围名单将于2020年4月公布，并在5月的One Show国际创意节中分别举办颁奖典礼。
In 2016, Art Directors Club and The One Club for Art & Copy, the organizer of One Show International Creative Festival, formally merged to form a new global creative design non-profit organization called The One Club for Creativity. Since then, One Show and ADC will be open for entries at the same time, the finalists will be announced in April 2020. And awards ceremony will be in the One Show Creative Week in May.
One Show国际评审团公布
Announcing The One Show Jury
One Show国际评审团由The One Club全球理事会经过严格的筛选和审议提名，以候选人近年作品、区域影响力和业界口碑三者作为考量标准严格遴选，最终发出确认邀请。The One Club为确保奖项的全球性，会保证评审团由来自全球各地区不同文化背景的创意人组成。今年来自超过35个国家的200位创意评审入选评审团将对所有作品进行评选。今年共有12位来自亚洲的评审入选，其中包括3位大中华区评审。
The One Show jury is strictly selected and nominated by The One Club Board of Directors. The candidates are selected strictly based on their work, regional influence and industry reputation in recent years. The jury is composed of creative people from different cultural backgrounds in different regions all over the world, to make sure the result comes out of a global perspective. This year, 200 creative judges from more than 35 countries will be selected into the jury, and The One Club names 12 top creatives from the Asia Pacific Region to judge，Including 3 judges from Greater China.
Adams Fan, founder, CCO, F5, Shanghai
Jennifer Hu, CCO, Ogilvy Taiwan, Taipei
Lili Jiang, GCD, Cheil Hong Kong, Hong Kong
2020年度征稿规则更新情况
New Changes This Year
部分类目细分和合并情况
为了帮助各报奖单位将不同领域的案例可以更精准的投递进入对应类目当中，本年度One Show国际创意奖进行了类目规划的调整。部分原涉及较为广泛的类目在本年度进行了拆分，如原类目：PRINT & OUTDOOR在本年度拆分为：PRINT 和 OUT OF HOME两个类目。同时，部分类目做了精简和合并，如SOCIAL INFLUENCER与SOCIAL MEDIA进行了合并。
Separating Disciplines
This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME.
Bringing Disciplines Together
Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline.
系列稿作品数量要求调整
本年度系列稿项目将不再规定3-5件单件作品投递数量的要求，2件及2件以上的系列作品均可被允许按照系列稿作品投递。
More Flexibility with Campaigns
Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have.
重要日期
Key Dates
The One Show和ADC征稿截止日期：
常规截止日期：2020年1月31日
延长截止日期：2020年2月14日
最终截止日期：2020年2月28日
One Show & ADC Deadlines：
Regular Deadline: January 31, 2020
Extended Deadline: February 14, 2020
Final Extended Deadline: February 28, 2020
2020 One Show纽约创意周
2020 One Show Creative Week
2020年One Show纽约创意周于5月11日-15日举办，其中包含两晚的One Show颁奖典礼和一晚的ADC颁奖典礼。除此之外，创意周还包括关注青年创意人的Young Ones颁奖典礼和集聚创意领域最知名的意见领袖的创意峰会。关于创意节期间的精彩内容及最新演讲嘉宾将由One Show大中华区办公室进行持续报道。
The 2020 One Show Creative Week will be held from May 11th to 15th, including two nights of the One Show awards ceremony and one night of the ADC awards ceremony. In addition, Creative Week includes the Young Ones awards ceremony focusing on young creatives and the Creative Summit of the most prominent creative leaders in the field. Highlights during the Creative Week will be continuously reported by the One Show Greater China Office.
申奖咨询
Application Inquiry
One Show国际创意奖申奖网站/The One Show website：https://www.oneshow.org
ADC国际设计大奖申奖网站/ ADC Annual Awards Website：http://www.adcawards.org
大中华区的广告公司可以通过The One Club大中华区办公室进行奖项咨询，关于支付申报费用可以通过以下两种方式：线上信用卡支付、线下汇款The One Club 美国总部账户。Advertising agencies in Greater China can conduct awards consultations through The One Club Greater China Office. Two ways to pay for fees: credit card payments, offline remittances to The One Club US account.
One Show国际创意奖及ADC国际设计奖作品申报相关问题，请联系：
For questions related to the One Show 2020 and the ADC 99th
please contact：Vivian Lu +86 15026812859 vivian@oneshow.cn
【关于The One Club for Creativity】
The One Club for Creativity是One Show，ADC年度设计大奖和纽约创意周的主办方，是全球创意领域最负盛名的非盈利组织。ADC 年度设计大奖嘉奖设计以及相关领域的最佳作品，包括广告，互动和影片。
【关于One Show】
美国One Show国际创意节及其One Show金铅笔奖是全世界顶尖的广告创意节和奖项，总部位于美国纽约。One Show上海国际创意周是由美国One Show国际创意节在大中华区举办的顶级区域性国际创意节，邀请了诸多国际顶尖级创意与创新领袖来分享和探讨极具前沿的行业话题，涉及设计、产品创新、广告与传播、互联网创新等多个跨界领域，每年举行一次。设立的奖项将颁出大中华区极具创新力的创意作品。
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