Content Executive(SEO)/内容编辑(SEO)

职位描述 Job Description

 Content Executive/

Job Duties

·         Writing original contents for :

-- different industries (mainly cosmetics, sports and tourism).

-- Executing content strategies (i.e. writing contents such as blog posts, news articles, category & product pages descriptions) on different platforms (client website, Baidu Baike/Tieba, magazines online...) for SEO projects following a monthly roadmap.

·         Keeping up-to-date records of the job done

·         You'll work on a minimum of 2 projects

·         Potential extra work:

- - Help on Monthly Reports edition (i.e. grabbing data from Google Analytics and other SEO tools)

-- PPC ads copywritting and/or contents for social media platforms (e.g. Wechat articles)

-- You'll report to the Shanghai SEO Manager for project management follow-up & daily operations, and your deliverables will be validated by the Content Manager. Both of them are Chinese and will give you trainings when necessary.

Job Qualifications

·         Native Chinese speaker

·         Working proficiency in English (desirable)

·         Previous copywriting experience in China, full time or internship (mandatory)

·         Ability to match with the marketing tone of the brands

·         Good knowledge of the Chinese internet (desirable)

·         Knowledge in digital marketing (desirable)

·         Keeping to deadlines

·         Highly organized

·         College degree or above

·         Good PowerPoint skills

工作职责

·           编写原创文章

- 满足多行业内容编辑需求(主要为：化妆品、运动和旅游行业)

- 根据SEO项目，在不同发布平台（博客、论坛、维基百科、百度品牌专区、微信或微博），生成内容

·           完成工作记录

·           需要跟进至少2个项目

·           其他工作

- 从Google Analytics及其他SEO工具中下载数据，生成月报

- PPC 广告写作及其他平台内容编辑及发布

- 工作汇报对

职位要求

·           中文母语

·           工作英语流利 (加分)

·           国内文案编辑经验,实习或全职工作皆可 (必备)

·           善于从品牌营销角度出发进行文章编辑

·           熟知中国互联网(加分)

·           掌握数字营销知识 (加分)

·           工作效率高，按时完成任务

·           具有较强的条理性和逻

·           熟练使用PowerPoint