Senior Planning Manager

职位描述 Job Description

RESPONSIBILITIES:
Study competitive landscape and provide insights and implications to the teams
Understand and actively review digital social trends/user behaviors and actively express those with all parties involved (client, team member, etc.)
Independently develop insightful communication plan/media plan/execution plan etc.
Assist with the crafting of creative briefs to ensure engaging creative communications
Monitor results from various data measurement, tracking and optimization tools and advise the client on implications, opportunities and options driven by those results.
Work closely with media and Analytics team to deliver insightful monthly and quarterly digital and social monitoring reports
Quality control of all interactive output
Manage, monitor, develop and execute multiple digital projects

REQUIRED SKILLS:
3+ years of social planning experience within a digital environment.
Demonstrateable experience in at least two of the following areas: media planning, campaign planning, web analytics, marketing research, mobile marketing, CRM(eCRM).
Strong knowledge of latest interactive marketing technologies and trends
Capability of generate strong consumer insight
Extensive knowledge of online media & local market consumer web trends
Outstanding and persuasive client-facing skills
Excellent communication and presentation skills and strong English abilities
Strong sense of initiative and ability to meet deadlines with quality work
Knowledge of technical creation and development processes
An understanding of basic web analytics and desire to learn industry best practices