ACCOUNT DIRECTOR (Night Party Platform Activation)

职位描述 Job Description

Key responsibilities:

·       Lead ideation and effective activation planning for digital and social recruitment campaigns, consumer experiences across multiple online and offline media, on-trade night party channels across bars, clubs, KTVs, as well as via off trade retail and eCommerce.  

·       To translate client’s challenges and briefs into actionable brief to strategic planning, creative and account service teams and ensure omnichannel activation plans are based on strategic market and consumer insights and supports long-term brand development.

·       Stay abreast of relevant market, category, consumer trends and competitor analysis with focus on digital social engagement and branded content development

·       Lead the development of activation plans and effective execution of campaigns. Support post campaign evaluation to derive key learnings and implication.

Requirements:

·       Over 10 years experience in account service role for integrated marketing online & offline. Preferably with category experience in luxury lifestyle, alcohol, F&B. 

·       Experience with consumer engagement through different channels of alcohol consumptions with focus on night party channels, events brand experience, digital & social media engagement

·       Strategic thinking skills combined with strong project management and team leadership experience.

·       Bilingual English and Chinese with China experience. Cosmopolitan, dynamic with an appreciation for the finer things in life.

·       Collaborative, resourceful, positive can-do attitude to strive in a fast pace boutique agency environment.