原标题：当太阳和月亮缓缓打出客户的Logo，我的头上缓缓浮起问号
作为万物的孕育者，大自然通常不提供品牌露出的服务。但是在2019年12月26日，太阳和月亮在天空中相遇并发生日食，该天象约300到400年才会在同一地区出现一次——与此同时，它们还共同勾勒出了某个品牌的经典标识。
万事达卡：惊不惊喜？意不意外？
此次日环食带覆盖了沙特阿拉伯、卡塔尔、阿联酋和阿曼，以及印度南部、斯里兰卡，最终延伸至印度尼西亚和马来西亚。
正是在这场全球瞩目的天文奇观中，会两度出现万事达卡的Logo标识。身为全球创意代理商，又怎能错过这场千载难逢的机会？于是，麦肯全球与麦肯中东联合打造了这波营销战役~
12月26日，在万事达卡的合作网站上，随着月球一步步遮挡住太阳，折扣的力度开始不断地攀升。当日食达到97%时，万事达卡的持卡人将享受0.3折的巨幅优惠。
什么？40块钱就可以买到Airpods！
在日环食出现后，随着太阳渐渐恢复真容，价格也逐步地回升，直至整场日食结束。
此外，在日月交汇瞬间（也就万事达卡标志出现时）刷卡的两位顾客还将得到品牌方特别提供的无价奖品，以回应此次活动主题“A priceless alignment of the stars”，一场天体间的无价携手。
活动预告被投放在阿联酋最繁华的商业区上，并辅以一系列的数字和平面广告。
Astronomical Sales
2021Cannes LionsBrand Experience & Activation | Retail Promotions & CompetitionsBronze
2021The One ShowCreative Effectiveness | Single Country or Region | Consumer / BrandMerit- 2021The One ShowCreative Effectiveness | Creative Effectiveness | Consumer / BrandMerit
2021The One ShowCreative Use of Data | Real|TimeGold Pencil
2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Financial Service ProviderBronze
2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Marketing + PromotionsGold
2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Business to Business | Financial Service ProviderFinalist- 2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Credit CardGold
- 2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | EventsFinalist
- 2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | OnlineGold
2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Outdoor/Transit/Out-of-HomeSilver- 2020NYF Advertising AwardsFINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Guerrilla/Alternative Media/Location-Based MediaFinalist
2020AD STARSData Insights | Use of Data | Data IntegrationBronze
2020AD STARSDirect | Use of Direct Marketing | Use of digital in a direct marketing campaignSilver- 2020AD STARSOutdoor | Ambient(Non standard and Free-form at outdoor advertising) | Live Advertising and EventsSilver
2020AD STARSDirect | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / PetsGold- 2020AD STARSInteractive | Use of Interactive | Use of Web PlatformsGold
- 2020AD STARSBrand Experience & Activation | Use of Brand Experience & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivalsGold
- 2020AD STARSCreative eCommerce | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / PetsGold
- 2020AD STARSPR | Sectors | Finance/Services/Entertainment &Leisure/Travel/Restaurants/Commercial Public Services/PetsSilver
- 2020AD STARSMedia | Use of Media | Use of special events and stunt/live advertisingSilver
FP7 McCann 迪拜
专业评分
专业评分已截止
代理商
行业：营销咨询
参与评论
参与评论
推荐评论
全部评论（9条）