一款会唱圣诞歌的披萨盒,把广告写进歌词里

企业项目已上线2019-11举报6

一款会唱圣诞歌的披萨盒,把广告写进歌词里

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圣诞节来临之际,波士顿披萨(Boston Pizza)为推广一款以圣诞传统美食火鸡为原料的特供披萨,创作了号称「全球第一首以披萨为主题的圣诞颂歌」:曲调来自圣诞名曲《Carol of the Bells(铃铛的颂歌)》,歌词则是对该款披萨的产品推介。

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 歌词文案

Christmas Pizza
Boston Pizza
This is an ad
For a pizza
Cranberry Sauce
Gravy on top
Turkey as well
And also cheese
Why is there cheese?
Cause we love cheese
Turkey and cheese
4 kinds of cheese
Come try our Christmas Pizza
This commercial’s for Boston Pizza
It’s a turkey dinner on a pizza
Pizza underneath a Turney dinner
Christmas Pizza
Free Toblerone with the pizza
Gather round

中文翻译

圣诞披萨
波士顿披萨
这是一个广告
为披萨而作
蔓越莓酱
最上面有肉汁
还有火鸡肉
还有奶酪
为什么放奶酪
因为我们喜欢奶酪
火鸡和奶酪
4种奶酪
来试试我们的圣诞披萨
这是一只波士顿披萨的广告
是一顿放在披萨上的火鸡晚餐
是一块放在火鸡晚餐下的披萨
圣诞披萨
以及免费的三角巧克力
今天来买
波士顿披萨
聚过来吧


波士顿披萨(Boston Pizza)还推出了会自动播放这首「圣诞披萨颂」的包装盒,设计原理类似于会自动播放歌曲的祝福卡纸:用户只需揭开包装盒盖即自动发声,关上则停止播放。

据悉该款圣诞特供披萨将销售至12月29日,用户在购买它的同时还将免费获得三角巧克(Toblerone),会哼歌的包装盒也将同时派发。

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Boston Pizza 圣诞节特供火鸡披萨 (图片@bostonpizza.com)


原版《Carol of the Bells》



Credits

Client: Boston Pizza Canada
SVP, Marketing: Peter Blackwell
Sr Director of Marketing: Adrian Fuoco
Sr Marketing Manager: Niels van Oyen
Assistant Marketing Manager: Gabrielle Herbert

AGENCY

Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Paul Little
Copywriter: Maddie Rosenberg
Art Director: Ela Kallonen
Director of Strategic Planning: Trevor Thomas
Strategist: Daavi Wong Wolfson
Executive Producer: Cas Binnington
Producer: Clare Dietrich
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Executive: Kelly Brennan
Account Coordinator: Hailey Stummer

TV PRODUCTION

Director: Matt Dilmore
Production Company: Suneeva
Executive Producers: Geoff Cornish, Sara Thomas
Line Producer: Mike Masters
Casting: Mann Casting
Editorial: Jon Devries, School Editing
Colour: Clinton Homuth, ArtJail
Online: Andrew Rolfe, Fort York VFX
Audio: Roc Gagliese, Adam Damelin, Eggplant

CAROLLING BOX PRODUCTION

Box Production: Gas Company
Photography Production: Gas Company

Boston Pizza 波士顿披萨

John St. 加拿大

 

一款会唱圣诞歌的披萨盒,把广告写进歌词里

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