2020 迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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2020 迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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2020 年迪拜世界博览会 ( Expo 2020 Dubai ) 日前推出以 ‘Be There for the World’s Greatest Show’ 为题的宣传片,邀请到美国著名饶舌歌手 will.i.am 配音。在 will.i.am 充满力量与节奏感的声音伴奏中,该片通过视频拍摄、纪录片回放和动画创意等多种技术手法回顾了人类文明的推进历史,呈现包括驾驶自行车、搭建金字塔、绘画蒙拉丽莎和发明纸张等经典成就时刻。

2020迪拜世博会宣传片(英文版)
Be There for the World's Greatest Show

通过该宣传片,2020 迪拜世博会希望告诉公众:那些你未曾亲见的伟大历史时刻,都将在这场时代缤纷盛会中集中呈现。

视频文案

You weren’t there
when human conquered fire
when they wore animal skin attire
or invented the bicycle tire.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You weren’t there
when they created algebra
built the pyramids in Giza
or painted the Mona Lisa.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You weren’t there
when they first made paper
or built the amphitheatre
when they calculated gravity
or made flying reality.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You won’t there
when they composed the classics
or discovered antibiotics
made the mechanical clock
or taught the world to rock.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

But you could be there.
And with your own eyes witness
new acts of human genius.
Be there to see the alliance
of art, music, fashion and science.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

See a futuristic festival
filled with ideas new and radical
performances magical
in a six month long spectacle.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

This, you can’t afford to miss.
It’s the best of humankind
in the greatest show
of our time.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀


该宣传片文案被 14 种不同语种口播,为全球受众提供更为便捷、直接的解读方式。以下是该片的中文版本,题为《尽在时代缤纷盛会》,由中国嘻哈饶舌歌手 CEE 配音。

2020迪拜世博会宣传片(中文版)
《尽在时代缤纷盛会》

视频文案

那一刻你无法亲见
当人类学会用火驱散黑暗
尝试穿上兽皮御寒
发明自行车替代行走

那一刻你无法亲见
当人类创立代数去解释万物
吉萨的金字塔拔地而起
蒙娜丽莎的微笑初现人间

那一刻你无法亲见
当人类发明纸张
建成第一座圆形竞技场
牛顿计算出地心引力
飞行的梦想成为现实

当人类谱写出传世经典
抗生素被发现的瞬间 
首座机械钟准确计时
摇滚乐开始传遍世界

但此刻,在这里
你可以亲眼目睹
人类智慧的创举
亲身感受
艺术、音乐、时尚和科技的融合

在这个极具未来感的盛会
无数新颖不凡的创意
汇成了持续六个月的漫长奇观

这,是你绝对不能错过
汲取人类智慧精华的
时代巅峰之秀


自7年前迪拜筹备竞选世博会举办资格以来,组委会在其官方网站及各大社交平台陆续发布宣传素材,向公众不断透露筹备进展的同时,通过创意手法汇聚全球关注目光。著名球星梅西也曾受邀为迪拜世博会出演宣传片《传递小球,玩转大球》

更早时,在 2018 年迪拜世博会倒计时2周年之际,组委会还曾发布过一支题为 ‘2 Years to Go:The World is On Its Way’ 的宣传片:一面阿拉伯联合酋长国国旗从老妇人手中开启了传递之旅,在高空跳伞、急速卡丁车、急速摩托、城市跑酷等极限运动的携带下它来到世博会搭建现场,最终与各国国旗一同升向迪拜高空。

2 Years to Go:The World is On Its Way



Spot: "Be There for the World's Greatest Show"
Client: Expo 2020 Dubai

Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Youssef Gadallah
Art Director: Youssef Gadallah / Andre Souza
Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh
Agency Producer: Andreea Mititiuc / Anju Purushot
Strategists: Dominic Sullivan
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: James F. Coton
DOP: Joe Cook
Production Designer: Arnaud Roth
Production Manager: Nasim Hemati, AJ Abi-Chahine
Project Manager: Sandeela Ashraf
Editor: Mimma Petrovic, Anju Backer
Colourist: Ondrej Stibingr
VFX Supervisor: Miroslav Gal
Post-production: UPP & JJ Agency
Servicing Company: Starlite Prague.
Art Directors: Andronico Del Rosario, Martina Terakopowa
Wardrobe: Petra Ptackova
Make Up: Ilaria Zamprioli & Merve Cangokce
Soundtrack Composer: Carlos Estella
Voice-Over Artists:
English: will.i.am
Arabic: Hussain Al Jasmi
Chinese: CEE
Russian: Ligalize
German: Das Bo
French: Mister C
Spanish: Porta
Audio Post-production: Mango Jam Dubai

Expo 2020 Dubai 迪拜世博会

Memac Ogilvy 迪拜

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2020 迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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