2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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2020年迪拜世界博览会(Expo 2020 Dubai)日前推出以“ Be There for the World’s Greatest Show" 为题的宣传片,邀请到美国著名饶舌歌手will.i.am配音。在will.i.am充满力量与节奏感的声音伴奏中,该片通过视频拍摄、纪录片回放和动画创意等多种技术手法回顾了人类文明的推进历史,呈现包括驾驶自行车、搭建金字塔、绘画蒙拉丽莎和发明纸张等经典成就时刻。

2020迪拜世博会宣传片(英文版)
Be There for the World's Greatest Show

通过该宣传片,2020迪拜世博会希望告诉公众:那些你未曾亲见的伟大历史时刻,都将在这场时代缤纷盛会中集中呈现。

视频文案

You weren’t there
when human conquered fire
when they wore animal skin attire
or invented the bicycle tire.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You weren’t there
when they created algebra
built the pyramids in Giza
or painted the Mona Lisa.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You weren’t there
when they first made paper
or built the amphitheatre
when they calculated gravity
or made flying reality.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

You won’t there
when they composed the classics
or discovered antibiotics
made the mechanical clock
or taught the world to rock.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

But you could be there.
And with your own eyes witness
new acts of human genius.
Be there to see the alliance
of art, music, fashion and science.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

See a futuristic festival
filled with ideas new and radical
performances magical
in a six month long spectacle.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

This, you can’t afford to miss.
It’s the best of humankind
in the greatest show
of our time.

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀


该宣传片文案被14种不同语种口播,为全球受众提供更为便捷、直接的解读方式。以下是该片的中文版本,题为《尽在时代缤纷盛会》,由中国嘻哈饶舌歌手CEE配音。

2020迪拜世博会宣传片(中文版)
《尽在时代缤纷盛会》

视频文案

那一刻你无法亲见
当人类学会用火驱散黑暗
尝试穿上兽皮御寒
发明自行车替代行走

那一刻你无法亲见
当人类创立代数去解释万物
吉萨的金字塔拔地而起
蒙娜丽莎的微笑初现人间

那一刻你无法亲见
当人类发明纸张
建成第一座圆形竞技场
牛顿计算出地心引力
飞行的梦想成为现实

当人类谱写出传世经典
抗生素被发现的瞬间 
首座机械钟准确计时
摇滚乐开始传遍世界

但此刻,在这里
你可以亲眼目睹
人类智慧的创举
亲身感受
艺术、音乐、时尚和科技的融合

在这个极具未来感的盛会
无数新颖不凡的创意
汇成了持续六个月的漫长奇观

这,是你绝对不能错过
汲取人类智慧精华的
时代巅峰之秀


自7年前迪拜筹备竞选世博会举办资格以来,组委会在其官方网站及各大社交平台陆续发布宣传素材,向公众不断透露筹备进展的同时,通过创意手法汇聚全球关注目光。著名球星梅西也曾受邀为迪拜世博会出演宣传片《传递小球,玩转大球》

更早时,在2018年迪拜世博会倒计时2周年之际,组委会还曾发布过一支题为 “2 Years to Go:The World is On Its Way" 的宣传片:一面阿拉伯联合酋长国国旗从老妇人手中开启了传递之旅,在高空跳伞、急速卡丁车、急速摩托、城市跑酷等极限运动的携带下它来到世博会搭建现场,最终与各国国旗一同升向迪拜高空。

2 Years to Go:The World is On Its Way



Spot: "Be There for the World's Greatest Show"
Client: Expo 2020 Dubai

Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Youssef Gadallah
Art Director: Youssef Gadallah / Andre Souza
Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh
Agency Producer: Andreea Mititiuc / Anju Purushot
Strategists: Dominic Sullivan
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: James F. Coton
DOP: Joe Cook
Production Designer: Arnaud Roth
Production Manager: Nasim Hemati, AJ Abi-Chahine
Project Manager: Sandeela Ashraf
Editor: Mimma Petrovic, Anju Backer
Colourist: Ondrej Stibingr
VFX Supervisor: Miroslav Gal
Post-production: UPP & JJ Agency
Servicing Company: Starlite Prague.
Art Directors: Andronico Del Rosario, Martina Terakopowa
Wardrobe: Petra Ptackova
Make Up: Ilaria Zamprioli & Merve Cangokce
Soundtrack Composer: Carlos Estella
Voice-Over Artists:
English: will.i.am
Arabic: Hussain Al Jasmi
Chinese: CEE
Russian: Ligalize
German: Das Bo
French: Mister C
Spanish: Porta
Audio Post-production: Mango Jam Dubai

Expo 2020 Dubai 迪拜世博会

Memac Ogilvy 迪拜

 

2020迪拜世博会:无法亲见的伟大时刻,尽在这场巅峰之秀

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