The Big Issue,全球第一个可多次转售的杂志,开创了Pay It Forward项目,不仅为社会中无家可归者提供了工作机会,而且还通过转卖提高了商业利润额。
每本杂志在阅读后都可以转售,并且杂志附带一个可扫描的二维码,支持付款。阅读之后,再次转卖给他人,接手者可以通过扫描二维码再次付款。
该项目征集了英国社会的失业人士以及街头流浪者进行杂志的贩卖,贩卖者销售一本杂志,会因多次转卖而多次获利。
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不同贩卖者的杂志上贴有各自的头像粘贴,这使得不管一本杂志经手多少次,还是可以知道具体是谁卖出去的。
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