巴西宠物零售商Petz：狗脸识别，让宠物自己也能网购

数英评分

收藏26 评论1

举报 2019-04

扫描,分享朋友圈

Pet-Commerce

巴西宠物用品零售商Petz推出一项基于大数据的“狗脸识别”技术和网购平台，以方便宠物主人在网上选购的宠物用品，更符合宠物的喜好。相比于主人帮忙选购的方式，宠物自己选择的用品更能符合自己的喜好，也方便了主人进一步认识自己的宠物。

狗狗其实比人想象的要聪明，它们会自己开电风扇吹风、弹钢琴，甚至思考记忆。

现在，Petz让宠物也能自己网上购物。在主人浏览宠物用品的页面时，主人点击某个用品的页面，摄像头会捕捉到宠物的面部表情和动作，后台学习过大量的宠物动作对应的喜欢厌恶情绪，比对为感兴趣时，该商品会自动加入购物车。

当狗狗看到不喜欢的玩具时，人工智能捕捉到的表情判定为不感兴趣，反之为感兴趣。

令狗欣慰的是，由于它们视网膜只有区分红色和黄色的细胞，该网站还把玩具演示背景用这两种颜色填充，以达到最大程度地吸引到它们。

体验网址：https://www.petz.com.br/petcommerce/

Advertising Agency: Ogilvy, Brazil
Chief Executive: Fernando Musa
Chief Creative Officer: Félix del Valle
Executive Creative Director: Márcio Fritzen
Creative Director: Eduardo Doss
Art Director: Eduardo Doss, Diego Wortmann
Copywriter: Guilherme Moreira
Producer: Fabiano Beraldo, Ariama Aldore, Juliana Henriques
Project Manager: Priscilla Saikai, Beto Campos, Bruna Lopes
Account: Denise Caruso, Priscilla Gonçalves
Planning: Thais Frazão, Raphael Zem, Murilo Toda
Media: André Gramorelli, Adeildo Souza, Mirella Battiloro
Video Editor: Deydson Rocha
Ogilvy Content Studio: Gustavo Otto, Thiago Frias, Luis Velloso, Rayra Janau, Leonardo Araújo, Thiago Bancaro, Aline Chaves
Client Approval: Luciano Rocha Sessim, Claudia Villar Montini Cangane, André Luís Marinho
Production Company (video): HogarthDirector: Daniel Bontempo
Executive Director: Gabriela Carvalho
Photography: Gabriel RinaldiArt Director: Rebeca Ukstin
Team Hogarth (video): Cláudia Carvalho, Alexandre Sakihara, Márcia Coelho, Cris Almeida, Cris Almeida, Karoline Novais, Ricardo Kertesz, Daniel Amaro, Jéssica Rodrigues, Iuri Tampolski, Juliana Mathias, Cris Almeida
Post Production (video): Hogarth
Sound Production: Punch Audio
Team Punch Audio: Lili D. Aragoni, Mariano Alvarez, Carol Oliveira, Cristiane Oliveira, Karina Coviello, Cristiano Pinheiro
Tech Production: D2G Tecnologia
Team D2G Tecnologia: Diego von Brixen Montzel Trindade, Grégory Frizon Gusberti