6月27日,苹果为无线耳机AirPods发布了一则黑白风格的视频广告《Bounce(弹)》,这也是继2017年《Stroll(闲逛)》后,AirPods的第二则系列广告。
视频开头,一个百无聊赖的男人准备出门。他换上西装,挤出勉强的笑容,戴上了AirPods。
但当歌曲开始播放,一切都变得不一样了!
他试着从街上的旧床垫开始起跳:
接着发现路边的石墩子也可以弹跳起来。
包括任何坚固的铁丝网:
路面:
公交站牌:
过马路的时候借着弹力健步如飞:
仿佛进入了一个神秘的黑洞。
除了脚下的地面,甚至连墙壁也可以反弹:
他一路飞到了天台上,与鸽子肩并肩。
这就是AirPods,无线充电的蓝牙耳机。
让我们一起再回顾一下2017年的首条AirPods广告《Stroll(闲逛)》。主角是一位街头闲逛的黑人男孩,随着Hip-hop&Remix风格的歌曲,他在街头尽情起舞:
CREDITS
Agency: TBWA\Media Arts Lab / Los Angeles
Post-Production Company: Framestore / Los Angeles
Production Company: Pulse Films / Los Angeles
Director: Oscar Hudson
Producer: Ian Kelly
Executive Producer: Brian O'Rourke / Randall Pomeroy / Davud Karbassioun / Darren Foldes
Chief Creative Officer: Brent Anderson
Music Supervisor: Peymon Maskan / Josh Marcy
Creative Team: Greg Greenberg / Robbin Ingvarsson / Kako Mendez / Rohit Thawani / Saulo Mohana / Imen Soltani
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