麦当劳×Spotify:请扫码查收你的“薯条歌单”

企业项目已上线2019-06举报354

麦当劳×Spotify:请扫码查收你的“薯条歌单”

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现在,麦当劳不仅可以为顾客提供上乘的炸薯条,还将提供一种独特的数字体验。

六月初,麦当劳与Spotify合作,携手创意机构DPZ&T(巴西)和Leo Burnett(李奥贝纳,哥伦比亚)设计了一款“薯条歌单(FriesList)”。

顾客可以将薯条按长短排布在托盘纸的代码上,完成后再打开Spotify应用程序并扫描托盘纸上的“薯条代码”,便可以获取麦当劳提供的名为“FriesList”的在线歌单。然后,顾客一边享受美食,一边听着不同风格的歌曲,例如《My Fries Are Over(我的薯条吃完了)》、《They Stolen My Fries(他们偷了我的薯条)》、《Keep Calm and eat Fries(吃根薯条冷静下)》等等,每个消费者都可以使用他们的薯条来获取符合他们心情的音乐。

麦当劳×Spotify:请扫码查收你的“薯条歌单”麦当劳×Spotify:请扫码查收你的“薯条歌单”麦当劳×Spotify:请扫码查收你的“薯条歌单”


Credits

Advertising Agencies: DPZ&T, Brazil / Leo Burnett, Colombia
General Creative Director DPZ&T: Rafael Urenha
Executive Creative Director DPZ&T: Carlos Schleder, Sergio Mugnaini
Creatives DPZ&T: Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi
General Creative Director Leo Burnett Colômbia: Mauricio Sarmiento
Executive Creative Director Leo Burnett Colômbia: Pablo Acosta
Creatives Leo Burnett Colômbia: Carolina Arias, Eddy Marquez
Account Team: Daniel Jotta, Mariana Magalhães, Eduardo Brunoro, Hernan Cuñado, Rafaela Neves, Lucia Corrêa, Denise Farinola
Approval Client: Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, João Branco, Marcelo Ferronato, Bruna Rocha
Producer: Oriental Films
Directing: Diego Robino
Executive Producer: Diego Robino
Director of Photography: Federico Polleri
Costume Design: Caro Dure
Editing: Jose Vitarella
Final Artwork / Post Production: Oriental Films
Graphic Production: Marcos Moura, Cristiano Arashiro
Audio Producer: Lucha Libre Audio
Music Production: Paulinho Corcione
Music Creation: Paulinho Corcione and Equipe Lucha
Producer (Account): Thais Urenha
Coordination: Dudú Missono

McDonald’s 麦当劳

Leo Burnett 李奥贝纳 哥伦比亚

 

麦当劳×Spotify:请扫码查收你的“薯条歌单”

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