格鲁吉亚每年有超过3600名儿童被卖为性奴隶——足以填补72辆校车。为了解决这个问题,BBDO(美国)和非营利性组织Street Grace包下了72辆校车进行反人口贩卖,并将他们送往亚特兰大,创造了一英里长的移动广告牌。
此次活动实际上阻止了亚特兰大的交通,召开了新闻发布会。其中包括乔治亚州当选人、司法部长和儿童性交易幸存者。
如此壮观的场景,也反向表明这个问题不容忽视。组织者要求公民加入他们打击性交易的斗争中,并邀请进入活动网站StopTraffick.com承诺并使用#StopTraffick标签。
“Stop Traffick”荣获2019 ADC Awards - Experiential Design | Live Event“Best of Discipline”奖项;Experiential Design | Guerrilla / Stunt类“Gold Cube”奖项。以下是参赛ADC Awards完整版报奖视频:
参考资料:
BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace
A MILE-LONG CARAVAN OF SCHOOLBUSES MOURNS THOUSANDS OF CHILDREN SOLD INTO SEX SLAVERY
- 2020NYF Advertising AwardsPositive World Impact | Public Service | Children- Health, Happiness and Safety | Charity/Non-ProfitGold
- 2020NYF Advertising AwardsAvant-Garde/Innovative | Avant-Garde/Innovative | Creative Use of MediumSilver
- 2020NYF Advertising AwardsActivation & Engagement | Best Use | Print/OutdoorSilver
- 2020NYF Advertising AwardsCreative Marketing Strategy/Effectiveness | Earned MediaSilver
- 2020NYF Advertising AwardsActivation & Engagement | Best Use | Events & StuntsGrand
- 2020NYF Advertising AwardsOutdoor | Products & Services | TransportationGrand
- 2019Cannes LionsOutdoor | Live Advertising and EventsBronze
- 2019Cannes LionsBranded Experience & Activation | Guerilla Marketing & StuntsBronze
- 2019Cannes LionsDirect | Use of Ambient Media: Large ScaleBronze
- 2019Cannes LionsOutdoor | TransitSilver
- 2019LIAIntegration | Public Service/Social AwarenessFinalist
- 2019LIAHealth & Wellness | Social Responsibility/AwarenessFinalist
- 2019LIAAmbient | Public Service/Social AwarenessGold
- 2019LIAPoster | Public Service/Social AwarenessBronze
- 2019LIANon-Traditional | Live Events - Beyond AdvertisingBronze
- 2019CLIO AwardsDirect | OtherBronze
- 2019CLIO AwardsOut of Home | OtherGold
- 2019CLIO AwardsIntegrated CampaignBronze
- 2019The One ShowDirect Marketing | Out of Home | Billboards & TransitBronze Pencil
- 2019ADC AwardsExperiential Design | Live EventBest in Discipline
- 2019ADC AwardsExperiential Design | Guerrilla / StuntGold Cube
- 2019AD STARSOutdoor | Ambient (Non standard and Free-format outdoor advertising) | TransitSilver
- 2019AD STARSOutdoor | Ambient (Non standard and Free-format outdoor advertising) | Live Advertising and EventsSilver
- 2019AD STARSHuman RightsGrand Prix
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