Pride Jersey
（视频时长：2'05"）
作为致力于创建一个对LGBTQ群体欢迎和开放的企业文化的企业，AIG希望促进促进整个日本社会的多样性和包容性。
All Blacks全黑队，即新西兰国家橄榄球队，是AIG赞助的球队。
通过为全黑队设计一种技术复杂的球衣，再依靠他们的高人气，AIG希望能达到一种被公众关注并赞同的效果。
所谓技术复杂的球衣，即指这种球衣表面看上去是黑色，但是一旦拉伸开来，将呈现彩虹的颜色。
彩虹的颜色有着强大的象征意义，展现出AIG对社会多样性的支持。
这一广告项目，得到了大众的广泛好评。
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