冰天雪地，热血燃烧。
英国广播公司BBC创意团队用一支定格动画预告片《Trails Will Blaze（开拓者之路）》，为 2026米兰冬奥会拉开了序幕。
《Trails Will Blaze （开拓者之路）》
短片中，多洛米蒂山脉冰面上划过一道火焰轨迹，是运动员爆发瞬间的速度印记。冰与火的视觉冲击，将奥运拼搏精神具象化。
不同于普通CG动画，这个短片在制作上极具实验性。BBC创作团队与英国动画工作室 Nomint 联手，打印了 700 个独立 3D 打印运动员模型，在意大利山脉的模型上运用了14种不同的燃烧技术，结合真实火焰效果，通过停格动画逐帧完成。
背景音乐改编自 Verdi《安魂曲》现场版，由 BBC 团队录制，为画面增添了更强的史诗感和情绪张力。
BBC创意总监Jess Oudot表示：
“正如运动员不断挑战运动极限一样，团队也希望突破定格动画的极限。”
项目信息
品牌/广告主
米兰冬奥会
营销机构
参与者
奖项荣誉
2026
Cannes Lions
Craft | Film Craft | Achievement in Production
Shortlist
2026
Cannes Lions
Craft | Film Craft | Production Design/Art Direction
Shortlist
2026
Cannes Lions
Craft | Film Craft | Animation
Shortlist
2026
D&AD Awards
Craft | Animation | Title Sequences
Wood Pencil
2026
D&AD Awards
Craft | Animation | Traditional
Yellow Pencil
2026
D&AD Awards
Craft | Visual Effects | Practical Effects
Graphite Pencil
2026
D&AD Awards
Craft | Production Design | Technical Achievement
Wood Pencil
2026
CLIO Awards
Film Craft | Animation
Bronze
2026
CLIO Awards
Film Craft | Production Design
Silver
2026
CLIO Awards
Film Craft | Cinematography
Grand
2026
CLIO Awards
Film | 31 Seconds to 60 Seconds
Bronze
2026
The One Show
Moving Image Craft & Production | Production Design
Merit
2026
The One Show
Film & Video | Innovation - Execution in Film
Merit
2026
The One Show
Moving Image Craft & Production | Special / Practical Effects - Single
Bronze Pencil
2026
The One Show
Design in Advertising | Craft - Animation
Gold Pencil
2026
The One Show
Moving Image Craft & Production | Animation - Single
Merit
2026
ADC Awards
Motion / Film Craft | Craft in Motion / Film - Animation
Silver Cube
2026
ADC Awards
Motion / Film Craft | Motion / Film - Title Sequences
Gold Cube
2026
ADC Awards
Brand-Side / In-House | Motion / Film Craft - Animation
Gold Cube
2026
ADC Awards
Advertising | Craft in Video - Animation - Single
Silver Cube
2026
ADC Awards
Advertising | Craft in Video - Special Effects - Single
Gold Cube
2026
ADC Awards
Advertising | Art Direction - Motion - Single
Merit
2026
ADC Awards
Motion / Film Craft | Motion / Film - Television / VOD Promo
Gold Cube
2026
ADC Awards
Motion / Film Craft | Craft in Motion / Film - Cinematography
Bronze Cube
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