Sip Safe
（视频时长：1分59秒）
莫纳什大学发明了Sip安全腕带，使年轻人能够测试他们的饮料是否被添加了兴奋剂。佩戴者只需将一滴饮料滴在腕带上，如果接触过两种常见的抗酒瘾药物)腕带很快就会变色。
通过节日和青年活动，我们将信息嵌入到观众的环境中。这些腕带是在为期一周的全国期末考试聚会上分发给毕业生的。我们还在大学校园、知名的大学酒吧、俱乐部和休闲场所分发腕带。
测试饮料的能力可以有效地降低危险；戴上Sip安全腕带，也提供了一个视觉威慑。
2019NYF Advertising AwardsPositive World Impact | WomenSecond Prize
2019NYF Advertising AwardsPackage & Product Design: Products & Services | Health & WellnessFirst Prize- 2019NYF Advertising AwardsActivation & Engagement | Health & WellnessSecond Prize
- 2019NYF Advertising AwardsDirect & Collateral: Products & Services | Health & WellnessFirst Prize
- 2019NYF Advertising AwardsAvant-Garde/Innovative | Social/Environmental Good: BrandSecond Prize
2019The One ShowHealth, Wellness & Pharma | Innovation in Health & WellnessSilver Pencil- 2019The One ShowHealth, Wellness & Pharma | Direct MarketingSilver Pencil
2019AWARD AwardsMarket Disruption & Product/Service Development | Innovative Product/Service DevelopmentGold
2019AWARD AwardsPromotion and Experiential | Best Use of Ambient and/or Guerrilla Marketing in a Promotional CampaignBronze- 2019AWARD AwardsInnovation | Product InnovationGold
- 2019AWARD AwardsCreativity for Good | DesignGold
2018Cannes LionsProduct Design | Social ImpactBronze
2018Cannes LionsMedia | Use of Ambient Media: Small ScaleSilver- 2018Cannes LionsOutdoor | Small Scale Special SolutionsBronze
2018Cannes LionsHealth & Wellness | Brand-led Education & Awareness | DirectGold
2018CLIO AwardsProduct Design | OtherSilver
2018AD STARS Promotion | Product & Service | Corporate /InstitutionGold
2018AD STARSOutdoor | Product & Service | Corporate /InstitutionSilver- 2018AD STARSDirect | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)Silver
- 2018AD STARS HealthcareGold
2018AD STARSDesign | Communication Design | Promotional itemsBronze- 2018AD STARSMedia | Use of Media | Use of ambient mediaBronze
- 2018AD STARS Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Small Scale Special SolutionsGold
- 2018AD STARSPromotion | Use of Promo & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivalsSilver
2018Spikes AsiaDesign | Environmental / Social ImpactBronze Spike
2018Spikes AsiaDirect | Use of Ambient Media: Small ScaleShortlist
专业评分
专业评分已截止
参与评论
参与评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）