“FIFA 18”是最新的大型足球游戏,对Xbox来说将是至关重要的。
然而,Xbox的竞争对手PlayStation花了一大笔钱购买了这款游戏的所有营销权。
这就意味着,Xbox不能对这个游戏进行任何营销,甚至不能展示自己的游戏。Xbox怎么才能解决这个问题呢?
于是麦肯为Xbox提供了一个解决方案:
《Football Decoded》
对于Xbox来说,禁止提及任何有关FIFA游戏就意味着必须从侧面着手解决这个问题。
因此,Xbox利用了一个比电子游戏足球更大的平台——真正的足球。
通过与皇马俱乐部的合作,Xbox会在皇马球员做出一套精彩动作之后,在场边广告牌上放出他刚才的那套动作在Xbox上时如何操作的,那么真正的球迷都会知道,这就是FIFA 18游戏。
摇杆上不同的键位对应着不同的操作:短传、长传、摆钟过人、甚至是马赛回旋。
这一有创意的项目在社交媒体上大量传播,球迷们就都会知道Xbox推出了FIFA 18的游戏:
除此之外,皇马的球星们还为这些Xbox上的操作拍了一支宣传片:
莫德里奇、拉莫斯、伊斯科等球员展示了各种按键在真实情况下是什么动作:
有盘带、晃人、倒挂金钩等:
工作人员信息:
Chief Creative Officer:Laurence Thomson, Rob Doubal
Creative Director:Jamie Mietz, Sanjiv Mistry
Creative:Jim Nilsson, Jacob Bjordal
Production:Somesuch & Co
Director:Omri Cohen
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