“每个成功的男人背后都有一个默默付出的女人”，这句话在国外也一度流传。历史上英雄的角色往往由男性充当，实际上有很多同样出色的女性，她们的成就却很少有人提及。从这一点出发，Stabilo Boss 用一支荧光笔，重新书写历史。
这是 DDB Group 杜塞尔多夫（德国）为文具品牌 Stabilo Boss 制作的广告—— Highlight the Remarkable 。在三张具有历史意义的黑白照片上，用 Stabilo Boss 的黄色荧光笔标出其中那位非凡的女性并注明她的成就。
Highlight the Remarkable. Katherine Johnson.
负责计算控制，以确保阿波罗11号安全返回地球的NASA数学家
Highlight the remarkable. Edith Wilson.
在丈夫中风后，承担总统职责的美国第一夫人
Highlight the remarkable. Lise Meitner.
协助男同伴获得诺贝尔奖的核裂变发现者
这则广告赢得了今年戛纳户外狮金奖与平面出版狮银奖，随后三张海报在社交媒体上掀起了热潮。DDB 德国的CCO Dennis 说：“短短几天内这则广告在Twitter上就有超过1千万的阅读量。”
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