Project Revoice
(视频时长:4′44″)
ALS肌萎缩侧索硬化,也称运动神经元病或渐冻症,会影响大脑和脊髓中的神经细胞,使患者丧失走路、吃饭、说话以及最终呼吸的能力。
很多渐冻症患者在病情恶化失去了说话的能力后,只能依靠设备使用电子音交流。Revoice计划由美国的ALS协会、悉尼BWM Dentsu公司和澳大利亚MND联合推出。意在给予更多患者机会找回并保存他们的声音,让他们能一直用自己的声音交流。
由于如今电子语音技术的高速发展,只需要数个小时的高品质录音,就能合成如同本人一样的声音。
Revoice计划找到了冰桶挑战发起人之一Pat Quinn,他发起的这一活动吸引了全世界的目光,帮助全球的ALS社区发声,使这一罕见疾病被世人了解。
在如今他也失去了自己的声音后,Revoice决定依靠他曾经说话的视频进行分析合成,帮助他找回他自己的声音。
该项目获得了2018戛纳国际创意节全场慈善大奖。
- 2019D&AD AwardsDirect | Direct InnovationGraphite Pencil
- 2019D&AD AwardsDigital Design | Creative Use of TechnologyBlack Pencil
- 2019D&AD AwardsExperiential | Use of TechnologyGraphite Pencil
- 2019D&AD AwardsDigital Marketing | Digital Tools & UtilitiesGraphite Pencil
- 2019NYF Advertising AwardsAvant-Garde/Innovative | Use of DataFirst Prize
- 2019NYF Advertising AwardsAvant-Garde/Innovative | TechnologyGrand Prize
- 2019NYF Advertising AwardsDigital/Mobile: Best Use | Innovation: TechnologyGrand Prize
- 2019NYF Advertising AwardsAvant-Garde/Innovative | Social/Environmental Good: Charity/Non-ProfitSecond Prize
- 2019NYF Advertising AwardsDigital/Mobile | Social/Environmental Good: Charity/Non-ProfitSecond Prize
- 2019NYF Advertising AwardsPositive World Impact | Unique Partnership: Charity/Non-ProfitSecond Prize
- 2019NYF Advertising AwardsPublic Relations | Social/Environmental Good: Charity/Non-ProfitFinalist Certificate
- 2019The One ShowDirect Marketing | Craft | Use of Digital TechnologySilver Pencil
- 2019The One ShowHealth, Wellness & Pharma | Innovation in Health & WellnessSilver Pencil
- 2019The One ShowDirect Marketing | Craft | Data-Driven PersonalizationBronze Pencil
- 2019The One ShowRadio & Audio | Experiential Radio & AudioGold Pencil
- 2019The One ShowRadio & Audio | Innovation in Radio & AudioBest of Discipline
- 2019AWARD AwardsDirect Marketing | Charity, IndividualGold
- 2019AWARD AwardsCraft in Advertising | ExperientialBronze
- 2019AWARD AwardsDigital | Emerging Digital / Connected Products, CharityGold
- 2019AWARD AwardsCreativity for Good | Advertising & Marketing Communications, CharityGold
- 2019AWARD AwardsBranded Entertainment & Content | CharitySilver
- 2019AWARD AwardsInnovation | CharityGold
- 2019AWARD AwardsDigital | Social Media | CharityBronze
- 2019AWARD AwardsCraft in Advertising | Digital | Digital Utilities and ToolsGold
- 2019AWARD Awards Best in Show
- 2019AWARD AwardsMarket Disruption & Product/Service Development | CharityGold
- 2019AWARD AwardsPublic Relations | CharityGold
- 2019AWARD AwardsCraft in Advertising | Digital | Technological InnovationGold
- 2019ADFESTDesign Lotus | Product Design: Innovative & Sustainable DesignFinalist
- 2019ADFESTDirect Lotus | Best Use of TechnologyGold Lotus
- 2019ADFESTMedia Lotus | Best Use of AudioGold Lotus
- 2019ADFESTBrand Experience & Engagement Lotus | Use of Digital & Social PlatformsBronze Lotus
- 2019ADFESTAudio Lotus | Best Use of Radio / Audio MediumGold Lotus
- 2019ADFESTInteractive Lotus | Best Use Of Technology | Use Of DataGrande of Lotus
- 2019ADFESTDesign Lotus | Digital & Interactive DesignBronze Lotus
- 2019The Webby AwardsSocial | Experimental & InnovationWinner
- 2018Cannes LionsPR | Not-for-profit / CharityBronze
- 2018Cannes LionsCreative Data | Data-technologyGold
- 2018Cannes LionsGrand Prix for Good | Grand Prix for Good HealthGrand Prix
- 2018Cannes LionsPR | Use of TechnologySilver
- 2018Cannes LionsCreative Data | Data-Driven Consumer ProductBronze
- 2018Cannes LionsHealth & Wellness | Health & Wellness Tech | Use of TechnologyBronze
- 2018CLIO AwardsBranded Content | FilmShortlist
- 2018CLIO AwardsDigital/Mobile & Social Media Technique | Sound DesignGold
- 2018CLIO AwardsIntegrated CampaignShortlist
- 2018CLIO AwardsDirect | OtherGold
- 2018CLIO AwardsInnovation | Product InnovationGold
- 2018CLIO AwardsDigital/Mobile & Social Media Technique | OtherGold
- 2018AD STARS PR | Practices & Specialism | Corporate reputation & communicationGold
- 2018AD STARSInteractive | Interactive Craft | Innovative Use of TechnologySilver
- 2018AD STARSInnovation | Product & Service | Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & ServicSilver
- 2018AD STARSData Insights | Use of Data | Data TechnologySilver
- 2018AD STARSInteractive | Use of Interactive | Other interactive works (Games/Branded Tech)Bronze
- 2018AD STARSInteractive | Interactive Craft | Interactive TechnologyBronze
- 2018Spikes AsiaDirect | Use of TechnologyShortlist
- 2018Spikes AsiaDigital | Tangible TechGold Spike
- 2018Spikes AsiaDirect | Launch / Re-launchShortlist
- 2018Spikes AsiaDigital Craft | Data StorytellingShortlist
- 2018Spikes AsiaDigital | Brand / Product VideoShortlist
- 2018Spikes AsiaDigital Craft | Advanced Learning TechnologiesGold Spike
- 2018Spikes AsiaDigital Craft | Curation of DataShortlist
- 2018Spikes AsiaDigital | Social PurposeSilver Spike
- 2018Spikes AsiaFilm | Not-for-profit / Charity / GovernmentShortlist
- 2018Spikes AsiaDigital | Not-for-profit / Charity / GovernmentBronze Spike
- 2018Spikes AsiaDigital | Influencer / TalentShortlist
- 2018Spikes AsiaDirect | Not-for-profit / Charity / GovernmentBronze Spike
- 2018Spikes AsiaDigital Craft | Innovative Use of TechnologyBronze Spike
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