Carsales AutoAds
Carsales推出了一个新的系列广告，它为其网站上销售的每一辆汽车都制作了广告，旨在每位私人卖家都能体验到汽车广告的性感与奢华。
为了更好地实现这个想法，CHE Proximity与屡获殊荣的喜剧导演Tony Rogers、演员Kai Smythe合作，运用了数百个场景并制成千上万支剪辑视频。
拍摄的视频与卖家的汽车照片结合在一起，通过一种特殊的算法，自动提取卖家的名字、车型、价格和里程表。
这个第一个针对澳大利亚汽车的活动，它产出了1.2万亿个独特的汽车广告，并且不会有两个相同的。
汽车和消费者的细节在每个广告上都是独一无二的，此外利用这个算法可以重新排列素材和脚本，还可以使用不同的线条和视觉效果。
Tony Rogers和他团队的动态脚本有数千条独特的线条和细微差别，技术、数据、设计和制作团队与智能技术结合在一起。
在Carsales上列出他们的汽车之后，每个卖家都会收到5个不同主题的40秒广告，卖家要对这些广告进行挑选并在社交页面上发布。
Carsales的CMO表示，这次活动表明该品牌致力于帮助澳大利亚人自信而轻松地销售他们的汽车。
AutoAds的创建是所有参与者的真正合作。
汽车广告
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2019The One ShowInteractive & Online | Websites | UtilityBronze Pencil
2019AWARD AwardsDigital | Digital Campaign | Business to ConsumerBronze
2019AWARD AwardsIntegrated CampaignSilver- 2019AWARD AwardsBranded Entertainment & Content | Entertainment | Online, Campaign/SeriesSilver
2019AWARD AwardsDirect Marketing | Digital Direct Response, CampaignGold
2019AWARD Awards Best in Show- 2019AWARD AwardsDirect Marketing | Alternative Media, CampaignGold
- 2019AWARD AwardsBranded Entertainment & Content | Co-creation / User Generated ContentGold
- 2019AWARD AwardsFilm & Video | Television Commercial, Campaign. Any LengthSilver
- 2019AWARD AwardsCraft in Advertising | Digital | Digital Utilities and ToolsSilver
- 2019AWARD AwardsDigital | Social Media | Online Film, CampaignBronze
2019ADFESTDirect Lotus | Co-Created & User Generated ContentGrande of Lotus
2019ADFESTMedia Lotus | Best Use of DigitalGold Lotus- 2019ADFESTDirect Lotus | Best Use of Film & AudioGold Lotus
- 2019ADFESTDirect Lotus | Best Use of OnlineGold Lotus
2019ADFESTInteractive Lotus | Best Use Of Technology | Use Of DataFinalist
2018Cannes LionsMedia | Use of Digital PlatformsBronze
2018Cannes LionsDirect | AutomotiveSilver
2018CLIO AwardsBranded Content | Digital/MobileSilver
2018CLIO AwardsDirect | Digital/MobileGold
2018CLIO AwardsIntegrated Campaign | Product/ServiceShortlist- 2018CLIO AwardsInnovation | Medium InnovationShortlist
- 2018CLIO AwardsDirect | FilmGold
- 2018CLIO AwardsDirect | Social MediaGold
2018Spikes AsiaDigital | AutomotiveGold Spike
2018Spikes AsiaDigital Craft | Rich MediaShortlist
2018Spikes AsiaDigital | Social Business & CommerceBronze Spike- 2018Spikes AsiaBrand Experience & Activation | AutomotiveBronze Spike
- 2018Spikes AsiaDigital | Social VideoBronze Spike
2018Spikes AsiaFilm | Use of FilmSilver Spike- 2018Spikes AsiaDirect | Use of Digital PlatformsBronze Spike
- 2018Spikes AsiaDirect | Integrated Campaign Led by DirectShortlist
- 2018Spikes AsiaDigital Craft | Data StorytellingBronze Spike
- 2018Spikes AsiaDirect | AutomotiveSilver Spike
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