领先的户外媒体公司APN Outdoor与DDB、Steinlager合作，首次将奥克兰机场放在主导地位，并将其转变为实时战场。
Fight for Territory
（视频时长：2′1″）
狮子橄榄球巡回赛每12年举办一次，这次它将前往新西兰。
为了得到最大限度的宣传，All Blacks赞助商Steinlager找到球迷和球队花时间最多的地方：机场。
在机场的每个终端上都购买了标志，并使它们具有交互性。
然后，告诉竞争对手Guinness——Lion 的赞助商，它只需为他们而战就可以获得免费的标志。
海报
2018Cannes LionsDirect | Use of Print / OutdoorSilver- 2018Cannes LionsBrand Experience & Activation | Sponsorship & Brand PartnershipSilver
- 2018Cannes LionsDirect | Real-time ResponseSilver
2018Cannes LionsMedia | Food & DrinkBronze- 2018Cannes LionsDirect | Single Country CampaignSilver
- 2018Cannes LionsPR | Sponsorship & Brand PartnershipBronze
- 2018Cannes LionsBrand Experience & Activation | Tangible & Spatial TechnologyBronze
2018AWARD AwardsPromotion & Experiential | Best Sponsorship or Partnership CampaignSilver
2018AWARD AwardsDirect Marketing | Direct Response Advertising, Campaign. Single MediumBronze- 2018AWARD AwardsPoster & Outdoor | Targeted Indoor, CampaignSilver
- 2018AWARD AwardsDigital | Digital Kiosk, Point of Sale, On-Site, Outdoor DigitalBronze
2018AD STARS Outdoor | Ambient (Non standard and Free-format outdoor advertising) | TransitGold
2018AD STARSPromotion | Product & Service | Drinks (alcoholic & non-alcoholic)Bronze
2018AD STARSOutdoor | Product & Service | Drinks (alcoholic & non-alcoholic)Silver- 2018AD STARSMedia | Use of Media | Use of outdoor in a media campaignSilver
- 2018AD STARSPromotion | Use of Promo & Activation | Use of print or standard outdoor in a promotional campaignBronze
2018Spikes AsiaBrand Experience & Activation | Use of Print or OutdoorGold Spike
2018Spikes AsiaBrand Experience & Activation | Sponsorship & Brand PartnershipGrand Prix
2018Spikes AsiaDigital | Digital BillboardSilver Spike
2018Spikes AsiaDirect | Food & DrinkBronze Spike- 2018Spikes AsiaDirect | Use of Print / OutdoorGold Spike
- 2018Spikes AsiaDirect | Experience DesignSilver Spike
- 2018Spikes AsiaBrand Experience & Activation | Food & DrinkSilver Spike
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