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鸟群
你的浏览记录正在被跟踪。
为了保护用户隐私，苹果公司发起了一项关于 Safari 浏览器的全球隐私活动，以展示 iPhone 是如何保护用户免受持续监控的，并且表示 Safari 是一个真正私密的浏览器。
这部两分钟的影片由 TBWA/Media Arts Lab 创作， Ivan Zacharias 执导，以奇幻的反乌托邦方式描绘了像鸟一样的监控摄像头追逐并攻击人们，以观察他们的浏览数据。随着监控摄像头的不断增加，一切变得毛骨悚然，直到 iPhone 用户打开了 Safari ，这些摄像头才在半空中爆炸。
为了制作这部电影，Apple 与 House of Parliament 和 Legacy Effects（尤达宝宝和格鲁特等角色背后的特效公司）合作，对鸟类的运动、行为和身体状况进行了研究。每只监视鸟都是根据其身处的环境设计的，例如，那些在海洋附近的鸟具有海鸥般的外观，而栖息在昏暗停车场中的鸟则让人联想到蝙蝠。
项目信息
品牌/广告主
Apple 苹果
营销机构
参与者
奖项荣誉
2025
Cannes Lions
CRAFT | Film Craft | Editing
Bronze
2025
Cannes Lions
CRAFT | Film Craft | Animation
Silver
2025
Cannes Lions
Film | Consumer Goods
Silver
2025
D&AD Awards
Art Direction | Film
Wood Pencil
2025
D&AD Awards
Visual Effects | Computer-Generated
Graphite Pencil
2025
D&AD Awards
Direction | Short Form
Wood Pencil
2025
LIA
Online Film | Technology & Tech Equipment
Silver
2025
LIA
Production & Post-Production | CGI Animation
Gold
2025
LIA
Production & Post-Production | Visual Effects
Gold
2025
LIA
TV & Cinema | Technology & Tech Equipment
Silver
2025
CLIO Awards
Film Craft | Visual Effects
Bronze
2025
CLIO Awards
Film | 61 Seconds to Five Minutes
Bronze
2025
CLIO Awards
Film Craft | Sound Design
Bronze
2025
The One Show
Music & Sound Craft | Sound Design
Silver Pencil
2025
The One Show
Moving Image Craft & Production | Direction - Single
Silver Pencil
2025
The One Show
Moving Image Craft & Production | Cinematography - Single
Merit
2025
The One Show
Moving Image Craft & Production | Visual Effects - Single
Gold Pencil
2025
The One Show
Film & Video | TV, VOD, & Online - Over 90 Seconds - Single
Gold Pencil
2025
The One Show
Film & Video | Use of Drama
Gold Pencil
2025
The One Show
Integrated / Omnichannel | Craft - Storytelling
Merit
2025
The One Show
Music & Sound Craft | Sound Mixing
Merit
2025
The One Show
Moving Image Craft & Production | Production Design
Silver Pencil
2025
ADC Awards
Craft in Motion / Film - Direction / Motion / Film Craft
Gold Cube
2025
ADC Awards
Television / Film / Online Video - Television - Single / Advertising
Bronze Cube
2025
ADC Awards
Craft in Video - Sound Design / Advertising
Bronze Cube
2025
ADC Awards
Craft in Video - Direction - Single / Advertising
Merit
2024
LIA
Music & Sound | Sound Design
Silver
2024
LIA
Music & Sound | Sound Mixing
Silver
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