一边是新鲜美味的鱼，一边是朋友发来的热情邀请，该选哪个呢？西门子全新iSensoric智感零度保鲜科技替你解决一切烦恼，即便是长途归来，也能锁住食材最初的“凝时鲜”，挣脱生活的常规，真正做到舌尖和身心的鲜活两不误。这次有幸能执行TWBA的360度无限鲜活创意，远赴新疆取景拍摄，制作组意犹未尽。
How to choose between a fresh delicious fish and a warm invitation from friends?Siemens brand new iSensoric smart technology will solve all your concerns. Even if you come back after a long journey, you can lock the original taste, break free from the routine of life, and really make your tongue and mind fresh. This time, we're lucky to be able to execute TWBA's 360-degree creativity, and go to Xinjiang for filming, and the production team is enjoyed from this experience.
为了体现新产品的格调和质感，美术老师花了很多心血来打造一个简洁且具有高科技感的室内场景进行陈设，能够体现西门子的客户对生活品质的追求。为此，特意营造树林中大平层的窗外视觉，契合本片男主喜欢大自然，相继体验了雪山滑雪，新疆露营，旷野驾驶和自由潜水的刺激项目。
In order to reflect the style of new products and texture, the art director spent a lot of effort to build a simple indoor scene with high-tech feeling, capable of embodying the of the Siemens customer, who pursuits for quality life. For this reason, the window vision of the large forest is created, which is also in line with the film's hero's personal character, loving the nature. The film is followed by experiencing the skiing on mountain, outdoor camping , valley driving and free diving.
为了拍摄到绝佳的景色，制作组远赴新疆，来到陡峭的峡谷取景，当时新疆的气温在1度至零下20度左右。尤其是王砺珉导演和摄影师钟锐，徒步堪景寻找角度和机位。拍片抢光线的时候，“野营”场景从一座山头搬到另一座山头，制片协助道具搬运篝火时衣服被烧坏。
In order to capture the perfect scenery, the production team went to xinjiang, came to a steep canyon, temperature at that time was about 1 degrees to minus 20 degrees. Particularly, thanks to director Wang Limin and photographer Zhong Rui, went scouting by themselves and looking for angles and positions. While filming for the camping scene, moved to another moutain, and producer Zhou helpd the props to carry the bonfire while his coat was burnt.
峡谷开车的这场戏采用了航拍以及遥控头两组同时进行，以及车手王卫卫在如此艰险的环境下怒刷弯道，挑战极限。追究视觉上的冲击力，摄影机被摆放在动图上右下角的白色箱子处，要达到飞扬起的石头和沙子，每拍摄一个take都让人胆战心惊。
The scene in the canyon was taken by aerial photography and remote control, and the driver, wang wei wei, was in such a difficult situation that he was able to brush the corners and push the limits. For the visual impact, the camera is placed in the white box at the bottom right corner of the gif, to reach the rising stone and sand, and each take was breathtaking.
跳水的这一场戏是在水下摄影棚内以及外景结合进行的，最后在后期合成到最终的效果。当时初春的上海天气依旧寒冷，到淀山湖拍摄外景跳水时，水温在1-2摄氏度。这里给所有敬业的制作组人员点赞，把影片以最好的形式呈现给大家。
The diving scene is a combination of underwater studio and exterior scene, which is eventually synthesized to the final effect. It was still cold in Shanghai in early spring, and the water temperature was between 1 and 2 degrees centigrade when the lake was taken to the lake. Due to the dedication of the actor and all the production team members, we had such a piece of work.
团队介绍 Team Members
客户 Clients: 西门子 Siemens
代理商 Agency：TBWA
制作公司 Production House: MOD 茂田
导演 Director：王砺珉
摄影师 DOP: 钟锐
监制 EP: 金蓓
制片 Producer: 周毅
美术 Art Director: 顾云清
剪辑 Editor：王小敏
调色 TC：Craft Creations
精剪 Online：A Post
三维 CG：UFC
作曲 Music：audioforce
混音 Mix：Hush
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