来源：之外创意
在英国，每周有84位男性自杀
这一惊人的数字
成为Adam&Eve的创意来源
他们为公益活动
The Campaign Against Living Miserably (CALM)
做了84座逼真的人形雕塑，放在英国电视台itv楼顶
每一个雕塑人物，都代表一段真实的自杀经历
雕塑由美国艺术家Mark Jenkins制作
在活动官网上
也可以同步浏览这84个人的故事
在另一条视频中
这些故事通过自杀者亲属讲出
提醒人们还需要关注
自杀给家庭带来的影响
引发关注只是第一步
整个campaign还通过官网募捐
为那些有严重精神困扰的英国男性
以及自杀人群的亲属
提供自助式治疗
虽然总是看起来很炸
但创意不是表演
每一个优秀的创意都尝试在解决问题
谨记。共勉
项目信息
品牌/广告主
CALM
营销机构
Creative Agency 创意代理商
adam&eveDDB 伦敦
参与者
奖项荣誉
2019
Cannes Lions
Creative Strategy | Not-for-profit / Charity / Government
Bronze
2019
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Charity/Non- profit
Silver
2019
D&AD Awards
Media | Use of Press & Outdoor
Graphite Pencil
2019
D&AD Awards
Direct | Direct Response/Ambient
Graphite Pencil
2019
D&AD Awards
Experiential | Public Environments
Yellow Pencil
2019
D&AD Awards
PR | Use of Events and Stunts
Graphite Pencil
2019
D&AD Awards
Press & Outdoor | Free Format Poster Advertising
Yellow Pencil
2019
D&AD Awards
Experiential | Out-of-Home
Graphite Pencil
2019
The One Show
Design | Data Visualization | Static or Dynamic
Gold Pencil
2019
The One Show
Health, Wellness & Pharma | Experiential / Immersive | Events
Gold Pencil
2019
The One Show
Creative Effectiveness
Gold Pencil
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Health, Wellness & Pharma | Public Relations
Gold Pencil
2019
The One Show
Experiential & Immersive | Spaces & Immersive | Brand Installations
Silver Pencil
2019
The One Show
Creative Use Of Data | Creative Use of Data | Data Visualization
Bronze Pencil
2019
The One Show
Design | Experiential / Environmental | Out of Home - Single
Gold Pencil
2019
The One Show
Public Relations | Events & Experiential
Gold Pencil
2019
The One Show
Creative Effectiveness | Single Country or Region
Gold Pencil
2019
The One Show
Print & Outdoor | Out-of-Home | Experiential & Installations - Single
Silver Pencil
2018
Cannes Lions
Sustainable Development Goals | Good Health and Well-being
Silver
2018
Cannes Lions
Media | Use of Ambient Media: Large Scale
Gold
2018
Cannes Lions
PR | Use of Events & Stunts
Silver
2018
Cannes Lions
PR | Single Country Campaign
Silver
2018
Cannes Lions
Design | Data Visualisation
Silver
2018
Cannes Lions
Health & Wellness | Non-profit / Foundation-led Education & Awareness | PR
Gold
2018
Cannes Lions
PR | Not-for-profit / Charity
Bronze
2018
CLIO Awards
Out of Home | Other
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Shortlist
2018
CLIO Awards
Events/Experiential | Guerrilla
Gold
2018
CLIO Awards
Public Relations | Cause Related
Silver
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