《Oreo Codes 奥利奥条形码》
“扭一扭，舔一舔，泡一泡”。
随着奥利奥的风靡世界，这句广告词也顺理成章的成为了这块饼干的默认吃法，牛奶则坐稳了最佳搭档的位置。
尽管奥利奥在全球范围内保持着99%的品牌知名度，但为了增加购买场景和机会，并展现其俏皮的一面，奥利奥母公司亿滋国际与创意机构VMLY&R Commerce合作推出了一项名为“Oreo Codes（奥利奥条形码）”的互动活动。消费者在指定门店扫描带有奥利奥条形码的牛奶，会自动转换为奥利奥+牛奶的优惠折扣，既能为消费者节省开支，强化牛奶+奥利奥这一组合在人们心中的形象，重要的是，它还提醒消费者每杯牛奶都应该搭配一个OREO饼干。
目前，在芝加哥、印第安纳州和爱荷华州的180多家Albertsons Jewel-Osco商店在售带有Oreo Codes的牛奶。
项目信息
品牌/广告主
Oreo 奥利奥
营销机构
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奖项荣誉
2024
Cannes Lions
BRAND EXPERIENCE AND ACTIVATION | Touchpoints & Technology
Bronze
2024
Cannes Lions
CREATIVE COMMERCE | Creative Commerce: Sectors
Bronze
2024
D&AD Awards
Commerce / Promotion
Wood Pencil
2024
D&AD Awards
Media / Direct
Graphite Pencil
2024
D&AD Awards
Direct / Digital
Graphite Pencil
2024
D&AD Awards
Experiential / B2C Activations
Graphite Pencil
2024
D&AD Awards
Digital & Social / Physical & Digital / 2024
Yellow Pencil
2024
D&AD Awards
Experiential / Retail Activations
Yellow Pencil
2024
D&AD Awards
Commerce / Acquisition & Retention
Graphite Pencil
2024
D&AD Awards
Integrated / Large Enterprise
Graphite Pencil
2024
D&AD Awards
Media / Retail
Graphite Pencil
2024
D&AD Awards
Direct / Integrated
Wood Pencil
2024
CLIO Awards
Innovation | Creative Commerce
Bronze
2024
CLIO Awards
Experience/Activation | Digital/Mobile
Bronze
2024
CLIO Awards
Direct | Digital/Mobile
Silver
2024
CLIO Awards
Digital/Mobile | E-Commerce
Silver
2024
CLIO Awards
Design | Direct Marketing
Silver
2024
CLIO Awards
Creative Effectiveness | Local/Regional
Silver
2024
CLIO Awards
Creative Commerce | Acquisition & Retention
Gold
2024
CLIO Awards
Creative Commerce | Mobile-Led Commerce
Gold
2024
CLIO Awards
Creative Commerce | Innovative Use of Channel
Silver
2024
CLIO Awards
Design Craft | Art Direction
Silver
2024
CLIO Awards
Digital/Mobile & Social Media Craft | Art Direction
Silver
2024
CLIO Awards
Integrated | Product/Service
Silver
2024
CLIO Awards
Experience/Activation | Guerrilla
Bronze
2024
CLIO Awards
Innovation | Direct
Bronze
2024
The One Show
Direct Marketing | Craft - Art Direction
Silver Pencil
2024
The One Show
Direct Marketing | Commerce
Gold Pencil
2024
The One Show
Integrated / Omnichannel | Craft - Art Direction
Bronze Pencil
2024
The One Show
Direct Marketing | Innovation /Execution in Direct Marketing
Bronze Pencil
2024
The One Show
Creative Use of Technology | Commerce
Silver Pencil
2024
The One Show
Interactive & Mobile Craft | Visual Craft - Art Direction
Bronze Pencil
2024
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Silver Pencil
2024
The One Show
Experiential & Immersive | Commerce
Silver Pencil
2024
ADC Awards
Advertising | Art Direction / Digital
Merit
2024
ADC Awards
Advertising | Integrated / Traditional
Merit
2024
ADC Awards
Brand / Communication Design | Promotional / Wildcard
Merit
2024
ADC Awards
Advertising | Direct / Digital - Series
Merit
2024
ADC Awards
Advertising | Innovation / Direct
Bronze Cube
2024
ADC Awards
Advertising | Promotional Materials / Point of Purchase Display
Silver Cube
2024
ADC Awards
Brand / Communication Design | Promotional / Digital Communications
Bronze Cube
2024
ADC Awards
Interactive | Digital Craft / Art Direction
Bronze Cube
2024
ADC Awards
Brand / Communication Design | Innovation
Merit
2024
ADC Awards
Advertising | Direct / Wildcard
Merit
2024
ADC Awards
Advertising | Art Direction / Direct - Single
Merit
2024
ADC Awards
Experiential Design | Wildcard
Merit
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