每年，Steve Waugh基金会组织一场为期6天的骑行，而这个活动的目的是为了40多万患有罕见疾病的儿童们筹集资金。但问题是，这些孩子们却无法参与到这个活动中。
由此，他们设计了一辆“无人驾驶的儿童自行车”，跟在骑行车队的后面。这辆自行车安装了追踪系统、转向装置、GPS、360相机，让他们从第一人视角来观赏整个骑行之旅。
活动期间，获得了800万的媒体曝光，网站增加了150%的流量，以及提高了237%的捐赠。
2017Cannes LionsMedia | Use of Ambient Media: Large ScaleBronze
2017LIAHealth & Wellness | Social Responsibility/AwarenessGold
2017AWARD AwardsPublic Relations | Charity, Best Integrated Campaign Led by PRSilver
2017AWARD AwardsBranded Entertainment & Content |Experiential - CharityBronze- 2017AWARD AwardsPromotion & Experiential | Best use of Promotion and Experiential Marketing in aSilver
2017ADFESTMedia Lotus | Best Use Of Ambient: Large ScaleSilver Lotus
2017ADFESTDirect Lotus | Best Use Of Direct Ambient: Large ScaleGold Lotus
2017Spikes Asia PR | Charities & Non-profitSilver Spike
2017Spikes AsiaMedia | Use of TechnologyBronze Spike- 2017Spikes AsiaMedia | Charities & Non-profitBronze Spike
- 2017Spikes Asia PR | Use of TechnologyBronze Spike
- 2017Spikes Asia Promo & Activation | Charities & Non-profitBronze Spike
- 2017Spikes AsiaDirect | Charities & Non-profitBronze Spike
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