来源：TOPYS
作者：sciascia
韩国人在冬天，有在玻璃上贴暖贴纸（其实就是我们常说的泡泡纸）的习惯。这种泡泡纸贴在玻璃上，相同的室内温度大概可以减少20%的暖气消耗，真心是实惠又环保的暖冬之举。
那么这个和优衣库有什么关系呢？
熟悉优衣库的人一定都知道他们家那款大力宣传的heattech内衣，最大的卖点便是薄但是很暖。这似乎和暖贴泡泡纸还有那么点相似，于是他们展开了一个「买heattech保暖系列衣服，就送贴窗防寒专用泡泡纸」。优衣库在泡泡纸上印上了自己设计的heattech标志，立马比平常的泡泡纸时尚度高出了好几倍。
优衣库heattech暖贴纸
严冬，尤其是韩国这样的国家，如何保暖是民生大事。
优衣库从生活日常小事入手，一张被设计优化过的泡泡纸好看好用还免费，可以轻松为每一个选择优衣库的家庭，带来一点愉悦和温暖的改变，这大概也是促使人们愿意主动在社交圈传播的动力。
活动总共送出了50万份的泡泡纸，销售业绩提升了203%。其实销售业绩都是小利，50万个免费的窗体广告才是大利，这应该算是营销史上送赠品送的相当成功的案例之一了。
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