来源:中国广告杂志
Glico这个品牌已有60多年的历史, 这个品牌也是日本人心目中童年的代名词。虽然产品卖得很好,但品牌还是想找到一种方法,创造出真正有助于儿童发展的东西。当世界已经接受编程教育的时候,日本的学校课程却很陈旧落后。如何将最新的技术与品牌结合起来?
GLICODE是最早使用高级图像识别技术的企业之一,他们将糖果转化为代码来教导孩子编程原理的应用。其中Glico最受欢迎的产品包括Pocky,杏仁峰及Bisco,代表了序列、条件和循环这三个基本要素的新视觉语言的转换,通过使用物理对象,可以有助于幼儿更直观地学习。通过摆放糖果序列来指导游戏的角色如何移动,一旦铺设好,捕捉到物理序列,移动应用程序自动将其转换为可执行代码。
该技术在日本国内外引起了广泛的关注,并赢得了计算机科学组织的赞誉。
2017Cannes LionsPR丨Corporate Communication & Reputation ManagementBronze
2017Cannes LionsMobile | Connected Experience GamesBronze
2017LIANon-Traditional | Confections/SnacksBronze
2017LIADigital | Confections/SnacksBronze
2017LIADigital | AppsBronze
2017ADC AwardsDigital | Apps / Education / Reference - SingleBronze Cube
2017ADFESTMobile Lotus | User Experience For MobileBronze Lotus
2017ADFESTMobile Lotus | Mobile GameBronze Lotus
2017AD STARSMobile | Mobile applications | Mobile gamesGrand Prix
2017AD STARSMedia | Product & Service | FoodsSilver
2017AD STARSMobile | Product & Service | FoodsSilver
2017AD STARSDirect | Use of direct marketing | Use of digital in a direct marketing campaignGold
2017AD STARSMobile | Mobile Craft | User experienceSilver
2017AD STARSMedia | Use of Media | Use of mobile devicesSilver
2017AD STARSPromotion | Product & Service | FoodsSilver
2017AD STARSPromotion | Use of Promo & Activation | Other digital solutions in a promotional campaignSilver
2017AD STARSMobile | Mobile advertisingCrystal
2017AD STARS Direct | Product & Service | FoodsSilver
2017Spikes AsiaDigital Craft | User Experience Design (UX)Silver Spike
2017Spikes AsiaDirect | Use of TechnologySilver Spike
2017Spikes AsiaEntertainment | Branded GamesSilver Spike
2017Spikes AsiaMobile | Mobile AppsBronze Spike
2017Spikes Asia PR | Corporate Communication & Reputation ManagementBronze Spike
2017Spikes Asia Promo & Activation | Use of TechnologySilver Spike
2017Spikes AsiaMobile | Augmented Mobile ExperienceGold Spike